$1.25 Million in 125 Days
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Shhhhh! Make some noise! Join us for a case study presentation examining how Wheeler Mission leveraged cutting-edge, integrated, multi-channel media strategies to raise $1.25 million in 125 days to celebrate 125 years of changing lives in Indianapolis - smack in the middle of the quiet phase of a capital campaign. Print, digital, social, event, outdoor, transit, broadcast, guerrilla… Media blitz anyone? How going loud shook their world.
Learning Outcome #1
By attending this session participants will learn: Understand the power and key features of effective cross-channel, campaign integration.
Learning Outcome #2
By attending this session participants will learn: How to leverage high impact messaging to traditional fundraising audiences, expand target markets, and grow your organization's support base.
Learning Outcome #3
By attending this session participants will learn: How to put media to work to raise brand awareness and empower a capital campaign.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop