$1.25 Million in 125 Days
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Shhhhh! Make some noise! Join us for this session, where you'll discover how going loud smack in the middle of the quiet phase of a capital campaign shook the world. You'll review a case study presentation examining how Wheeler Mission leveraged cutting-edge, integrated, multichannel media strategies to raise $1.25 million in 125 days to celebrate 125 years of changing lives in Indianapolis. Print, digital, social, event, outdoor, transit, broadcast, guerrilla … need to stay quiet … media blitz anyone?
Learning Outcome #1
By attending this session participants will learn: 1. Understand the power and key features of effective cross-channel, campaign integration.
Learning Outcome #2
By attending this session participants will learn: 2. Leverage high-impact messaging to traditional fundraising audiences, expand target markets and grow your organization's support base.
Learning Outcome #3
By attending this session participants will learn: 3. Put various media to work raising brand awareness and empowering a capital campaign.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop