Take a Good Look at Yourself: Using a Comprehensive Program Audit to Improve Fundraising
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
In the fast-paced and ever-changing environment in which we all fundraise, there is rarely time to stop and assess the mechanics of your program. And if your program is chugging along and successful, is it even necessary? In this session, you will hear why American Foundation for the Blind decided to conduct an audit of their direct response program - including major donor and planned giving - how the assessment was performed, and what were the outcomes. Organizations of all sizes can benefit from knowing how to make the decision to undertake a comprehensive audit, where to begin, what to look for, and how to document and apply findings.
Learning Outcome #1
By attending this session participants will learn: Learn how to start and map out the tedious process of picking your program apart.
Learning Outcome #2
By attending this session participants will learn: Understand the goals of the audit and how your organization might benefit.
Learning Outcome #3
By attending this session participants will learn: Get tips on which stones to unturn and where to find sneaky items that might be holding your program back.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters