Peer to Peer Fundraising- Why, Why Not, How
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
Peer-to-peer (P2P) fundraising can mean new revenue and donors, or it can spell disaster. A fundamental misunderstanding of P2P fundraising has caused many organizations to invest heavily in entirely the wrong direction, resulting in net negative programs and disrupting careers.
Peer-to-peer fundraising is not a special event. Rather, it is a managed movement. If your first thought when planning a P2P event is tents, tables and chairs, you are headed for failure.
Find out how to evaluate your P2P fundraising potential, and walk through planning a P2P event or program in this workshop. You will take away the tools to help you and your organization make solid decisions about whether or not to use P2P fundraising, and a blueprint for building your first one.
Learning Outcome #1
By attending this session participants will learn: Outcome #1: Make good decisions about whether peer to peer fundraising might help your organization. A good peer to peer program can bring new revenue and donors to your organization. A poorly executed peer to peer program can net negative on revenue, hurt your brand, and hurt your career.
Learning Outcome #2
By attending this session participants will learn: Outcome #2: Understand the revenue drivers in a peer to peer fundraising program. Peer to peer fundraising is the art and science of getting volunteers to ask other people for money. You will understand these unique drivers at the end of this workshop.
Learning Outcome #3
By attending this session participants will learn: Outcome #3: Understand how to structure a peer to peer fundraising program. Peer to peer programs all have the same bones. You'll learn what they are in this workshop. You will go home with an understanding of what kind of lift your organization will have in setting one up, and what kind of revenue you can expect in relation to your investment.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience