The Five-Year Outlook - What Is Direct Mail's Role in the Media Mix?
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
How many times have you heard these statements? "Direct mail is dying?" "Direct mail renewal is down and getting lower, why continue?" Yet, as a fundraiser, you know that while digital's now roughly 20% share is growing faster by the year, direct mail still drives about 80% of revenue for many nonprofits. So where does that leave direct mail in the next five years? How can you rethink the role direct mail plays in your organization, outside of just direct response acquisition and renewal? And what about non-mature mailers? How do you budget for DM over the next few years, particularly when it's not your strongest direct response vehicle?
Join us for this time-traveling session, where we're flashing you forward five years into the future to see where direct mail exists in the media mix, and how smart nonprofits are using it to engage donors and donor prospects.
Learning Outcome #1
By attending this session participants will learn: 1. Budget for direct mail that isn't necessarily a direct response vehicle.
Learning Outcome #2
By attending this session participants will learn: 2. Adjust for your direct mail-dependent programs for the future.
Learning Outcome #3
By attending this session participants will learn: 3. Evaluate what's really going on and how direct mail still has an impact across channels.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion