Content Strategy in Popular Culture
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Breakout 1
By exploring how crucial aspects of content strategy play out in movies, music, comic books, and video games, we'll continue to expand the palette of language we can use to explain and convince more people about the importance of content strategy online, and ensure they understand that it's not just vital, but fun, as well. As with the best sequels, you don't have to have seen the first one to learn and have fun the second time around. This time, however, we'll focus less on theory and more on the practical application of the ideas we explore to your actual content strategy work, with examples from real projects on live websites.
We'll dig into:
- Why artists like Jay-Z, Beyonce, Drake, and U2 have dropped new albums with little advance warning.
- What Marvel's doing with its B-lineup - Talking racoons! The Sorcerer Supreme! - that DC can't seem to grasp, much less match.
- Ways you can build an audience on the integrity of your content while everybody else pursues click bait and alternative truths.
- And so much more!
Learning Outcome #1
By attending this session participants will learn: What Content Strategy really means in the context of the digital space.
Learning Outcome #2
By attending this session participants will learn: Ways you can build an audience on the integrity of your content while everybody else pursues click bait and alternative truths.
Learning Outcome #3
By attending this session participants will learn: The impact of good content strategy on your constituents and creating lasting relationships with them.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience