The Underlying Sentiment: A Quantitative, Analytical Approach to Creative Messaging
Thursday, July 11th, 2019
11:15 AM - 12:30 PM: Breakout 2
How do your donors really feel about the messages you're sending them? What if there was a way to quantify your messages, tone and copy to really nail down what's working and what's not?
National Audubon Society has worked with Stagecoach and Sea Change to conduct effective analysis and testing to find the right balance between our changing world, the pressing environmental issues we face and Audubon's bird-focused mission - and how to use all that information to raise more money. Come see for yourself the results of a sentiment analysis of over 800 emails, including monthly surveys of mid-level donors to see what types of issues are most important to donors and how to use this data to guide creative strategy across the entire fundraising program.
Learning Outcome #1
By attending this session participants will learn: 1. Look at different ways to quantify the underlying message in your fundraising appeals.
Learning Outcome #2
By attending this session participants will learn: 2. Understand effective ways to survey your donors on what they're receiving, what they think of it and what they want you to change.
Learning Outcome #3
By attending this session participants will learn: 3. Incorporate sentiment analysis in your fundraising programs.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters