The Greatest Show on Earth: Using Peer-to-Peer to generate buzz and bucks for your tent pole event
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Fundraising as a nonprofit comes with its own unique set of challenges. In order to be effective, independent of size, the fundraising team must act as the ring leader, drawing attention to the cause, amplifying the message, and guiding the audience through the fundraising experience. The most effective way to reach and keep the audience's attention is to add digital fundraising and targeted social media marketing elements to your event!
This session will explore the ways organizations of all sizes can use digital marketing and peer-to-peer fundraising to make events the 'Greatest Show on Earth!' If your organization has struggled with generating significant ROI on your events, this session will teach you innovative ways to create mission awareness, raise more funds and bolster excitement among your digital community.
The presenters will draw your attention to the center ring where we'll watch the fundraising team walk the tightrope of creating budgets, juggling event logistics, taming the lion that is digital engagement, and pulling the funding rabbit out of the hat by deploying peer-to-peer fundraising techniques!
You will discover it is not just a person's ability to give, but also the size of their social network that can have the most impact in fundraising. We will explore why building upon existing events is more impactful and economical. You won't leave this session with cotton candy, but you will leave with the tools to help you understand the importance of maximizing your digital audiences in addition to event attendees. So, step right up and enjoy the show. You won't believe your eyes! We promise we won't try to guess your weight.
Learning Outcome #1
By attending this session participants will learn: Understand that incorporating social media strategies will lift net income.
Learning Outcome #2
By attending this session participants will learn: Learn how to maximize donor's social media to the organization's benefit.
Learning Outcome #3
By attending this session participants will learn: Incorporating one or more digital strategies will leverage the event's reach and outcomes.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience