Community-Driven Fundraising: How To Use Peer-To-Peer To Cultivate Donor Relationships & Reach New Donors
Thursday, July 11th, 2019
2:15 PM - 3:30 PM: Breakout 3
The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.
However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.
In this session, we'll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.
Learning Outcome #1
By attending this session participants will learn: A history of how fundraising has evolved and continues to change today. How tactics have been adopted by fundraising professionals based on the current trends in society on how we connect and share. And, we'll zoom into today and discuss shifts in donor preferences and what it means for fundraisers now that we live in the connected economy.
Learning Outcome #2
By attending this session participants will learn: Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year and different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan.
Learning Outcome #3
By attending this session participants will learn: How to activate and rally supporters to inspire others to support your cause, helping you reach new donors. You'll walk away with a new playbook broken down into various tactics and examples of other nonprofits' efforts to use as benchmarks and inspiration.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters