How to Tell First-Person Stories Online to Build a Culture of Philanthropy
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
Do you struggle to maintain and cultivate donors after an event, graduation, museum visit or other shared experiences donors have with your organization?
Join us for this session, where you'll discover multichannel cultivation strategies recently adopted by Howard University to more than double the amount of money raised from alumni. We'll share with you the approach we employed using storytelling and engagement tactics to communicate value, opportunity and impact to alumni and friends of the University, resulting in a significant rise in Howard's rankings in U.S. News & World Report, a spike in number of gifts and first-time donors, and an overall increase in dollars raised. You'll discover how to leverage first-person stories digitally to re-create and remind potential donors of the experiences, bonds and values they share with your organization and each other. You'll leave with a better understanding of how to forge relationships with your email list to build a culture of philanthropy.
Learning Outcome #1
By attending this session participants will learn: 1. Convert quiet list members into active donors.
Learning Outcome #2
By attending this session participants will learn: 2. Start a digital program when you have a strong, traditional fundraising program using real-world digital tactics to grow and reinforce a culture of philanthropy at your organization.
Learning Outcome #3
By attending this session participants will learn: 3. Turn an offline experience into online donations.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters