How To Tell First-Person Stories Online To Build a Culture Of Philanthropy
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
Howard University is one of the most consequential historically black colleges and universities (HBCUs) in the country, but like every university, it faces an evergreen challenge: creating and maintaining donor relationships with students post-graduation. However, Howard University recently adopted a new approach to alumni cultivation that has helped them raise more than twice as much money in digital over the last two years.
Hear from Howard University and their agency partners, Blue State Digital, as they share learnings and best practices from their digital strategies and programs. We will discuss a multi-channel approach that used storytelling and engagement tactics to communicate value, opportunity, and impact to alumni and friends of the University, resulting in a significant rise in their rankings on U.S. News and World Report, a spike in number of gifts and first-time donors, and an overall increase in dollars raised.
Howard's lessons also apply to other institutions: Museums, charity events, and universities all do an incredible job of bringing people together and providing critical shared experiences, but often struggle to maintain and cultivate these relationships afterward. We will discuss how to leverage first-person stories digitally to recreate and remind potential donors of the experiences, bonds, and values they share with your organization and each other. Specifically, this session will help answer the question: how to forge alumni-like relationships with your email list to build a culture of philanthropy.
Learning Outcome #1
By attending this session participants will learn: You will learn how to convert quiet list members into active donors.
Learning Outcome #2
By attending this session participants will learn: How do you start a digital program when you have a strong traditional fundraising program? You will learn real world (paid media, email, etc) digital tactics to grow and reinforce a culture of philanthropy at your organization
Learning Outcome #3
By attending this session participants will learn: You will learn how an offline experience can lead to online donations.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters