Testing For Impact
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Are you tired of testing month after month with little to show for it? Do you want to learn how to move the dial, not just the needle? Are you looking to increase your bottom-line impact and save costs? Then this session is for you. You'll hear from organizations that are bucking the trend on testing by favoring smart testing over testing for testing's sake. You'll discover how to test deliberately and for greatest impact to "move the dial, not just the needle." We'll share with you testing results, as well as techniques to ensure you are testing for statistical validity, and how to incorporate this kind of testing into your program.
Learning Outcome #1
By attending this session participants will learn: 1. Rethink testing for your direct marketing program.
Learning Outcome #2
By attending this session participants will learn: 2. Set up a test for a big win.
Learning Outcome #3
By attending this session participants will learn: 3. Test for impact as some big testing (statistically valid) wins will prove.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters