Testing For Impact
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Tired of testing month after month with little to show for it? Looking to increase your bottom line impact and save costs? In this session, you'll hear from organizations who are bucking the trend on testing by favoring smart testing over testing for testing's sake. They test deliberately and for impact to move the dial, not just the needle. We'll share testing results, how to ensure you are testing for statistical validity, and how to incorporate this kind of testing into your program.
Learning Outcome #1
By attending this session participants will learn: How to set up a test for a big win.
Learning Outcome #2
By attending this session participants will learn: Rethinking testing for your direct marketing program.
Learning Outcome #3
By attending this session participants will learn: Learn how to test for impact and about some big testing (statistically valid) wins.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters