60 Ideas in 60 minutes!
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
We all know that direct mail is still a critical element of our multichannel fundraising programs. It's certainly not dead! In this fast-paced session, you'll be challenged to keep up with three industry experts as they showcase winning ideas tested across a variety of vertical markets - from small to large nonprofits. We'll touch on audience, messaging, copy, design, package and format.
You'll see creative examples from winning programs, including planned giving, midlevel and major donors, and monthly sustainers. Plus, you'll review award-winning online ideas and multichannel campaigns. You WILL walk away with at least one - if not 60 - ideas to try! So, take a deep breath and get ready for this fast-paced, fun session that you won't want to miss with something for every fundraiser looking for a new idea!
Learning Outcome #1
By attending this session participants will learn: 1. New direct response techniques to motivate donors to support your organization.
Learning Outcome #2
By attending this session participants will learn: 2. Fundraising ideas that you can implement right away.
Learning Outcome #3
By attending this session participants will learn: 3. How to enjoy, be energized by and laugh about fundraising again.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters