Transforming Events: Making hard decisions to meet financial goals
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
Two development directors - one working for an international school; the other for a homeless Veterans residential treatment program -- had unique challenges to address with their annual fundraising events. The Washington, D.C.-area international school had a caring parent population, but philanthropy wasn't their strong suit. Parents hailed from around the globe, holding positions of prestige in large institutions. Yet when it came to a culture of giving, these same professionals were baffled as to why they should donate, believing tuition or government programs should cover expenses. Meanwhile in Baltimore, the team at the Veterans program mulled over how revenues of their popular event could grow. Their event was bursting with 400+ guests, but tickets were a mere $70 a person and attendees were more interested in socializing over the great food, bull-riding, and music than in financially supporting the cause. In the end, both organizations took risks to get their guests on board with giving. These two professionals will talk about how they decided what to change, the biggest hurdles to instituting the new ideas, what didn't work, and what went better than expected.
Learning Outcome #1
By attending this session participants will learn: How to evaluate your fundraising event results to see if it's time for a big change.
Learning Outcome #2
By attending this session participants will learn: Ideas for handling naysayers (volunteers, staff, etc.) who aren't keen to adjust the event.
Learning Outcome #3
By attending this session participants will learn: Identifying the easiest areas to change an event in order to have immediate financial impact, and conversely, knowing the hardest areas to change that either take a longer time or more senior-level direction.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters