Transforming Events: Making Hard Decisions to Meet Financial Goals
Friday, July 12th, 2019
11:15 AM - 12:30 PM: Breakout 6
If you want to review two amazing case studies of organizations that transcended traditional and entrenched donor beliefs and behavior, you won't want to miss this session.
You'll discover how an international school with caring parents from around the globe, with positions of prestige and power, overcame those same parents' beliefs that they didn't have to donate because tuition or government programs should cover expenses. You'll also explore how a team of fundraisers grew revenue from an already popular event by convincing their 400+ guests to be more interested in financially supporting the organization than just great food, socializing and music. You'll walk away with lessons from these fundraisers about what you'll need to change, the biggest hurdles you'll face in instituting new ideas, what might not work and what could go better than expected.
Learning Outcome #1
By attending this session participants will learn: 1. Evaluate your fundraising event results to see if it's time for a big change.
Learning Outcome #2
By attending this session participants will learn: 2. Handle naysayers (volunteers, staff, etc.) who aren't keen to adjust the event.
Learning Outcome #3
By attending this session participants will learn: 3. Identify the easiest areas to change an event in order to have immediate financial impact, and conversely, know the hardest areas to change that either take a longer time or more senior-level direction.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters