Schedule at a Glance « Bridge Conference 2019

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Wednesday, July 10th, 2019

10:00 AM - 4:00 PM: Pre-Conference

W: Pre-Conference Workshops

Presentation Title: Major Gifts Master Class: Cultivation, Solicitation and Stewardship Plus

Speaker(s):

Martha H Schumacher, President, Hazen and HILT

Grace Hong, Sr Director of Development, National Geographic Society

Recommended experience level: 1 to 5 years in the industry

10:00 AM - 4:00 PM: Pre-Conference

W: Pre-Conference Workshops

Presentation Title: Masterclass - How to Make Game-changing Improvements to Your Creative Offer in Mail, Digital and Video Neurofundraising.

Speaker(s):

Geoffrey Peters, Chairman, Moore DM Group

Tracy Trost, President, TCM Creative

Recommended experience level: 5 to 10 years in the industry

10:00 AM - 4:00 PM: Pre-Conference

W: Pre-Conference Workshops

Presentation Title: Sustainer Day Pre-Conference Workshop

Speaker(s):

Erica Waasdorp, President, A Direct Solution

Polly Papsadore, Director of Marketing and Business Development, PMG

Liz Murphy

Charlotte Davidoff

Cameron Popp

Josef Kottler, Creative Director, Sage Communications

Nicole O'Connor

Phil Schmitz, CEO & Founder, Charity Engine

Recommended experience level: 1 to 5 years in the industry

10:00 AM - 4:00 PM: Pre-Conference

W: Pre-Conference Workshops

Presentation Title: Fundraising 101: Understanding the Basics

Speaker(s):

Steven Titlebaum, Founder and President, Fundraising by Design

Bathsheba Philpott, Vice President,, Advancement, American Council on Education

D'Andre Phillips, Principal, Phillips Consulting, LLC

Recommended experience level: 1 to 5 years in the industry

10:00 AM - 4:00 PM: Pre-Conference

W: Pre-Conference Workshops

Presentation Title: Digital 101 Pre-Conference Workshop

Speaker(s):

Mary Getz, Principal, MESG Marketing

Kristopher Morris, principal, km.

Sandi Fox

Kate Myers, Director of Marketing, Hustle, Inc.

Pat Frame

Avi Kaplan

Julia Pimsleur

Alyssa Kaplan, Associate Director, Direct Response, Planned Parenthood Federation of America

Erica Best, Sr. Manager, Direct Response, Share Our Strength

Angela Stoutenburgh

Recommended experience level: 1 to 5 years in the industry

Thursday, July 11th, 2019

8:15 AM - 9:20 AM: Advanced Executive Track

T-Advanced Executive Track

Presentation Title: Leveraging the Fundraising Partnership Between Boards, CEOs, and Development Staff

Speaker(s):

Anne Wallestad, President and CEO, BoardSource

Recommended experience level: 10+ years in the industry

8:15 AM - 9:20 AM: Breakout 1

T1: Innovations in Fundraising, Channel by Channel

Presentation Title: Who IS that "Anonymous Donor," Anyway? Maximizing Your Matching Gift Offer to Instill Trust and Excitement With Your Donors.

Speaker(s):

Joana Ramalho, Account Director, Nexus Direct

Mary O'Donovan, Director of Fundraising, CMRF

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T2: Building Your Marketing Program

Presentation Title: "A Field of Dreams"? Digital Media Spending in the NonProfit Sector - Results of a Landmark Study

Speaker(s):

Roger Hiyama, SVP, Client Services, Wiland

Paul Clolery, Vice President/Editorial Director, NPT Publishing/The NonProfit Times

Jessica Kirsche Morrow, Digital Marketing Manager, The Nature Conservancy

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T3: Digital Ideas and Techniques

Presentation Title: Premium Engagement: Acquiring Prospects Through Social Media

Speaker(s):

Brad Levinson, Director of Digital Experience, Schultz & Williams

Elizabeth Velardi

Lizzy Ludwig, Director of Development, International Campaign for Tibet

Cecelia Cizek, Manager/Individual Giving & Membership, Newseum

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T4: Maximizing Your Analytics

Presentation Title: Could You Ask For Anything More? 20 Ask Tests That Lift Results

Speaker(s):

DeDi Oxenberg, Vice President, Client Service, CDR Fundraising Group

Phil Muddiman, Direct Response Manager, Wounded Warrior Project

Katie Atkinson, Philanthropy Retention Manager, Christian Appalachian Project

Recommended experience level: 1 to 5 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T5: Telling Your Story: The Offer, Copy and Images

Presentation Title: The Little Black Dress of Fundraising: How to Accessorize Your Messaging for Any Purpose

Speaker(s):

Kathy Swayze, President and Creative Director, Impact Communications

Barbara O'Reilly, Principal, Windmill Hill Consulting, LLC

Gregg Kelley, Director of Development and Communications, Washington Lawyers' Committee for Civil Rights

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T6: The Care and Feeding of Major and Legacy Donors

Presentation Title: Prepared for Success: Demystifying the Major Gift Campaign

Speaker(s):

Karin Cox, President and Co-Founder, Hartsook Companies, Inc.

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T7: Peer-to-Peer Fundraising

Presentation Title: Peer-to-Peer Fundraising - Why, Why Not, How?

Speaker(s):

Katrina VanHuss, CEO, Turnkey

Jenny Siler, Senior Chapter Director, Leukemia & Lymphoma Society

Natalie Beiro, Campaign Manger, Leukemia & Lymphoma Society

Recommended experience level: 10+ years in the industry

8:15 AM - 9:20 AM: Breakout 1

T8: Position Your Organization for Fundraising Success

Presentation Title: The Five Pillars of Nonprofit Success

Speaker(s):

Angel Aloma, Executive Director, Food for the Poor

Tom Gaffny, Principal, Tom Gaffny Consulting

Recommended experience level: 10+ years in the industry

8:15 AM - 9:20 AM: Breakout 1

T9: Building Winning Sustainer Programs

Presentation Title: The Land of the "Lost Middle": What You're Losing Without a Mid-Level Program and How to Build One From Scratch

Speaker(s):

Michael Milton, Vice President, Production & Analytics, Anne Lewis Strategies, an Infogroup Company

Andrea Weyhing, Associate Director, Marketing Campaigns, International Rescue Committee

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Please and Thank You: How to Engage Donors Through Gratitude

Speaker(s):

Bessie Thibodeaux, Vice President, Client Services, CDR Fundraising Group

Ryan Leigh Chapman, Assistant Director of Philanthropy, Christian Appalachian Project

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T11: The Ideas-to-Ideals Toolkit

Presentation Title: Ride the Wave: Leading Up Through Organizational Change

Speaker(s):

Jennifer Bielat, Executive Vice President, Client Strategy, Pursuant

Elizabeth Nielsen, SVP, Marketing - Digital & Direct, Feeding America

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T12: Acquiring Donors

Presentation Title: The Next Generation of Giving: Are You Ready to Reach Gen Z, Gen Y, Gen X, Boomers and Civics?

Speaker(s):

Mike Johnston, Founder and CEO, hjc

Ashley Thompson, Managing Director, Blackbaud Institute for Philanthropic Impact, Blackbaud

Christoffer Holm, Global Director Fundraising Support, Amnesty International Global Secretariat

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 1

T13: 2020 - Get Ready for the Message and Fundraising Maelstrom

Presentation Title: Panel Discussion: Surviving the Message Maelstrom

Speaker(s):

Carol Rhine, Principal Fundraising Analyst, Blackbaud

Catherine Algeri, Vice President, Chief Strategy Officer, Chapman Cubine + Hussey

Zac Moffat, Chief Executive Officer, Targeted Victory

9:30 AM - 10:30 AM: Opening Keynote

Opening, 2nd & Closing General Sessions

Presentation Title: The Inclusion Revolution: How Our Country's Most Excluded Citizens Are Awakening a New Hope

Speaker(s):

Tim Shriver, Chairman of the Board, Special Olympics

11:15 AM - 12:30 PM: Advanced Executive Track

T-Advanced Executive Track

Presentation Title: Diversity, Inclusion and Equity

Speaker(s):

George Jones, Chief Executive Officer, Bread for the City

Recommended experience level: 10+ years in the industry

11:15 AM - 12:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Journey Mapping Meaningful Supporter Experiences with Connected Fundraising

Speaker(s):

Piper O'Brien, Product Marketing Manager, Salesforce.org

Chris Kauffman, Director, Industry Solutions, Salesforce.org

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Live Streaming: Putting the Fun in Fundraising

Speaker(s):

Marc Almanzor, Manager of Development Systems, MSF

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T1: Innovations in Fundraising, Channel by Channel

Presentation Title: MYTHBUSTERS: Direct Response Edition

Speaker(s):

Lisa Maska, Partner, Lautman Maska Neill & Company

Laura Whitlock, Marketing Director, Pioneers

Kama Sanguinetti, Vice President, Development Initiatives, Parkinson's Foundation

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T2: Building Your Marketing Program

Presentation Title: Digital Fundraising: What's New, What's Working and What's a Waste of Time

Speaker(s):

Madeline Stanionis, Principal & Creative Director, M & R

Steve Daigneault, Senior Vice President, M+R

Karen Hopper, Senior Data Strategist, M+R

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T3: Digital Ideas and Techniques

Presentation Title: Increase Search Traffic with Less Budget: The Value of Periodic Account Recategorizing

Speaker(s):

Mike Lamar, Vice President of Integrated Media Strategy, DRUM

Michelle Mueller, Online Fundraising Manager, Wounded Warrior Project

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T4: Maximizing Your Analytics

Presentation Title: Key Metrics 101: The Answers You Need When Your Boss Puts You on the Spot

Speaker(s):

TJ Hillinger, Vice President & Director of Analytical Services, Avalon Consulting

Laura Connors, Vice President of Membership, National Parks Conservation Association

Myles King, Director of Annual and Digital Fundraising, The John F. Kennedy Center for the Performing Arts

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T5: Telling Your Story: The Offer, Copy and Images

Presentation Title: The Underlying Sentiment: A Quantitative, Analytical Approach to Creative Messaging

Speaker(s):

Megan Den Herder, Director, Direct Response Marketing, National Audubon Society

Porter Mason, VP, Strategy, Stagecoach Digital

Mark Rovner, Principal/Founder, Sea Change Strategies

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T6: The Care and Feeding of Major and Legacy Donors

Presentation Title: How to Create and Sustain the Best Major Gift Program Ever!

Speaker(s):

Jeff Schreifels, Senior Partner, Veritus Group

Mei Powers, Chief Development Officer, Miriam's Kitchen

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T7: Peer-to-Peer Fundraising

Presentation Title: How to Choose the Right Peer-to-Peer Fundraising Tech Platform for Your Nonprofit

Speaker(s):

Mark Becker, Founding Partner, Cathexis Partners, LLC

Wendy Pollitzer, Events Coordinator, Immune Deficiency Foundation

Rich Kostro, Senior Vice President & CIO, Share Our Strength

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T8: Position Your Organization for Fundraising Success

Presentation Title: The Golden Trio: How to Create a Culture of Philanthropy with Programs, Development and Leadership

Speaker(s):

Rachel Muir, Consultant, Speaker & Trainer, Nonprofit consultant, speaker & trainer

Betsy Wason, VP of Development, Physicians Committee for Responsible Medicine

Alia McKee, Principal, Sea Change Strategies

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T9: Building Winning Sustainer Programs

Presentation Title: Building a Monthly Program: How to Turn the Dream into Reality

Speaker(s):

Sean Wagman, Sr. Account Manager, Beaconfire RED

Michael Leuthner, Director, Digital, Climate Reality Project

Joe McLaughlin, Director, Analytics and Optimization, Beaconfire RED

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: The Power of Strategy Maps to Transform Your Fundraising (on one sheet of paper)

Speaker(s):

Bernard Ross, Director, The Management Centre

Alan Hutson, Managing Partner, The Monument Group

Thomas Kurmann, Director of Development, Doctors without Borders

Recommended experience level: 10+ years in the industry

11:15 AM - 12:30 PM: Breakout 2

T11: The Ideas-to-Ideals Toolkit

Presentation Title: Career Compass: Finding Your Professional Path

Speaker(s):

Kelley Stewart, Executive Vice President, Pursuant

Jann Schultz, Vice President, Client Services, Merkle Response Mgmt Group

Gretchen Littlefield, Chief Executive Officer, Moore DM Group

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T12: Acquiring Donors

Presentation Title: New Audiences, Amazing Experiences and Other High-Growth Game-Changers

Speaker(s):

Allen Thornburgh, VP, Strategic Innovation, Masterworks

Kelly Friedlander, Vice President, Marketing, Communications & Assessment, Prison Fellowship

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 2

T13: 2020 - Get Ready for the Message and Fundraising Maelstrom

Presentation Title: Lessons Fundraisers Can Learn from Persuasion Mail

Speaker(s):

Matt Merriman-Preston, Principal, Ampersand Consulting

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Advanced Executive Track

T-Advanced Executive Track

Presentation Title: Discussion Roundtable: How are Major Donors Changing and What to do About It?

Speaker(s):

Gail Perry, President, Fired Up-Fundraising

Recommended experience level: 10+ years in the industry

2:15 PM - 3:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Websites and Digital Documents: Making Them Accessible & Why It Matters

Speaker(s):

Geoffrey Ames, Executive Consultant, Meeting The Challenge, Inc.

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: What Does Blockchain/Cryptocurrency, Artificial Intelligence (AI) and the Internet of Things (IoT) Mean for Nonprofit Space?

Speaker(s):

Alex Wilson, Founding Partner, The Giving Block

Patrick Duffy, Founding Partner, The Giving Block

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T1: Innovations in Fundraising, Channel by Channel

Presentation Title: Authenticity, Experiences and Patience: Cultivating Millennial Donors

Speaker(s):

Anne Davis, Advertising Specialist, Beaconfire RED

Andrew Simpson, Vice President, National Trust for Historic Preservation

Hilary Baar, Vice President, Annual Giving, National Trust for Historic Preservation

Recommended experience level: 10+ years in the industry

2:15 PM - 3:30 PM: Breakout 3

T2: Building Your Marketing Program

Presentation Title: Raise More Money by Automating Right Message, Right Person, Right Time

Speaker(s):

Melissa Wyers, Executive Director, EveryAction

Mel King, Development Director, Equality Federation

Rosa Del Angel, VP of Digital Strategy and Engagement, Voto Latino

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T3: Digital Ideas and Techniques

Presentation Title: A Nonprofit, Creative, and Data Geek walk into a Bar: How They Spent More in Digital and Didn't Get Fired

Speaker(s):

Chris Pangretic, Vice President, Integral

Elizabeth Palmisano, Director, Integrated Fundraising, USO

Matt Hamblin, Associate Vice President, Anne Lewis Strategies

Adam Faircloth

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T4: Maximizing Your Analytics

Presentation Title: Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program

Speaker(s):

Sarah Robie, Online Marketing Manager, World Wildlife Fund

Andrea Kost, Online Giving Manager, Amnesty International USA

Angela Ely, Director, Email Marketing, American Cancer Society

Recommended experience level: 5 to 10 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T5: Telling Your Story: The Offer, Copy and Images

Presentation Title: Done in a FLASH! Super-Speed Campaigns with Powerful Results

Speaker(s):

Amanda Zaid, Senior Account Executive, Mal Warwick Donordigital

Mark Graham, Chief Marketing and Communications Officer, American Friends Service Committee

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T6: The Care and Feeding of Major and Legacy Donors

Presentation Title: Fast-Track Donor Upgrades: Create High-Velocity Giving

Speaker(s):

Craig DePole, President, Newport One

Barbara Camick, Director of Annual Giving, Best Friends Animal Society

Recommended experience level: 5 to 10 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T7: Peer-to-Peer Fundraising

Presentation Title: How to Grow Your Peer to Peer Fundraising Results by 51% and Raise $400,000+ Yearly.

Speaker(s):

Rob Wu, CEO, CauseVox

Kelly McLaughlin, Director of Marketing and Development, Old Greenbelt Theatre

Lauren Meltzer, Director, Development & Events, Junior Achievement of Greater Washington

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T8: Position Your Organization for Fundraising Success

Presentation Title: Your Fundraising and Marketing Plan - The Surprising Twist That Changes Everything

Speaker(s):

Aimee Sheridan, Co-founder and Lead Planwriter, A Sheridan Company

Alicia Fereday, Director of Development, Center for Wildlife

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T9: Building Winning Sustainer Programs

Presentation Title: Flip or Flop! What You Can Learn from Sustainer Successes and (Almost) Failures

Speaker(s):

Erica Waasdorp, President, A Direct Solution

Suzanne Murray, Direct Marketing Manager, Unitarian Universalist Association

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Understanding Your Donors: The Quant and Qual of It All

Speaker(s):

Camron Assadi, VP, Digital Marketing, ABD Direct

Kate Blocher, Digital Communications Director, Humane Society Legislative Fund

Recommended experience level: 1 to 5 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T11: The Ideas-to-Ideals Toolkit

Presentation Title: #MeToo in Nonprofit Development

Speaker(s):

Doug White, Author, Teacher and Philanthropic Advisor

Debbie Allen, Acting Executive Director, Secular Coalition for America

Recommended experience level: 10+ years in the industry

2:15 PM - 3:30 PM: Breakout 3

T12: Acquiring Donors

Presentation Title: First Impressions Matter: Driving Donor Loyalty at the Point of Acquisition

Speaker(s):

Jennifer Bielat, Executive Vice President, Client Strategy, Pursuant

Krista Byers, National Director of Integrated Fundraising, JDRF

Recommended experience level: 5 to 10 years in the industry

2:15 PM - 3:30 PM: Breakout 3

T13: 2020 - Get Ready for the Message and Fundraising Maelstrom

Presentation Title: Data Privacy Legislation: What You Need to Know

Speaker(s):

Shannon McCracken, CEO, The Nonprofit Alliance

Mark Micali, Government Affairs Consultant, The Nonprofit Alliance

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Advanced Executive Track

T-Advanced Executive Track

Presentation Title: Being an Authentic Leader in Times of Change and Chaos

Speaker(s):

Tabitha Glenn, Executive Director, ALSAC/St. Jude Children's Research Hospital

Recommended experience level: 10+ years in the industry

4:00 PM - 5:15 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Journey Mapping Meaningful Supporter Experiences with Connected Fundraising

Speaker(s):

Piper O'Brien, Product Marketing Manager, Salesforce.org

Chris Kauffman, Director, Industry Solutions, Salesforce.org

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Live Streaming: Putting the Fun in Fundraising

Speaker(s):

Marc Almanzor, Manager of Development Systems, MSF

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T1: Innovations in Fundraising, Channel by Channel

Presentation Title: Facing the Facts: When your Membership Program Needs a Reboot

Speaker(s):

Genevieve Cox, Account Manager, MKDM

Nadia Lee, Fundraising & Marketing Director, The Statue of Liberty-Ellis Island Foundation, Inc.

Recommended experience level: 1 to 5 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T2: Building Your Marketing Program

Presentation Title: Rethinking Email "Best Practices": How to Develop an Audience-Specific Approach

Speaker(s):

Dan Thain, Creative Director, Blue State Digital

Annette Sadowsk, Email Marketing Manager, Heifer

Recommended experience level: 10+ years in the industry

4:00 PM - 5:15 PM: Breakout 4

T3: Digital Ideas and Techniques

Presentation Title: Start MOBILE-izing Your Base: Learn How to Get Started with SMS

Speaker(s):

Sandi Fox, Founder and CEO, Smart As A Fox LLC

Drew-Shane Daniels, Deputy Director of Online Strategy, Human Rights Campaign

Recommended experience level: 1 to 5 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T4: Maximizing Your Analytics

Presentation Title: Beyond A/B: Testing Thousands of Communications at Once

Speaker(s):

Steve Rudman, General Manager, Concord Direct

Erica Best, Senior Manager, Direct Response, Share Our Strength

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T5: Telling Your Story: The Offer, Copy and Images

Presentation Title: Content Strategy in Popular Culture

Speaker(s):

Brett Meyer, Chief Strategy Officer, ThinkShout

Lara Koch, Director, Online Engagement and Fundraising, Smithsonian Institution

Recommended experience level: 1 to 5 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T6: The Care and Feeding of Major and Legacy Donors

Presentation Title: Slowing Down in Order to Speed Up

Speaker(s):

Jennifer D. Archer, Senior Consultant, Development Resources, inc.

Scott Kratz, VP, Ward 8 Building Bridges Across the River, Director. 11 Street Bridge Park, Building Bridges Across the River

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T7: Peer-to-Peer Fundraising

Presentation Title: New Age P2P: Deepening the Connection with Third-Party Donors

Speaker(s):

Bethany Maki, Vice President of Business Solutions, ForwardPMX

Tara Ingram, National Director, Direct Response, Boys & Girls Clubs of America

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T8: Position Your Organization for Fundraising Success

Presentation Title: Getting Your Agency's Best: A Primer for Nonprofit Clients

Speaker(s):

Amanda Teaford, Sr Manager, Direct Response, National Park Foundation

Brenna Holmes, VP, Digital Services, CCAH

Gerri Zimbardi, Director, Client Services, Eidolon Communications

Recommended experience level: 1 to 5 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T9: Building Winning Sustainer Programs

Presentation Title: Winning with Monthly Donors: The Ultimate Guide to Sustainer Acquisition

Speaker(s):

Naseem Saloojee, Chief Executive Officer, Globalfaces Direct

Ana White, Chief Development Officer, Plan International Canada

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Get Engaged and Seal the Deal in Your Relationship with Your Donors

Speaker(s):

Amy Pawluk, EVP, New Business, Blakely

Ali Jones, National Face to Face Fundraising Manager, Oxfam America

Claire Lamont, Claire Lamont Founder & CEO, Smak

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T11: The Ideas-to-Ideals Toolkit

Presentation Title: You Didn't Just Say That?! - Challenging Fundraising Conversations

Speaker(s):

Barbara Talisman, Executive Director, College of Southern Nevada Foundation

Keri Kae Almstead Gebo, Senior Director of Philanthropy, Defenders of Wildlife

Recommended experience level: 5 to 10 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T12: Acquiring Donors

Presentation Title: The Finishing Touch: How Post-Merge Optimization Strategies Drive Increases in Acquisition Efficiency AND More New Donors

Speaker(s):

Lauren Merrill, Associate Director, Annual Giving, Catholic Relief Services

Jamie Noblin-Nessim, Director of Analytics, KAP

Kaitlyn Anderson, Director, Client Services, Wiland

Recommended experience level: 1 to 5 years in the industry

4:00 PM - 5:15 PM: Breakout 4

T13: 2020 - Get Ready for the Message and Fundraising Maelstrom

Presentation Title: Engaging in the 2020 Campaign as a Nonpartisan or Apolitical Organization

Speaker(s):

Sam Parry, Membership Director, Environmental Defense Fund

Friday, July 12th, 2019

8:15 AM - 9:20 AM: Breakout 5

F1: Innovations in Fundraising, Channel by Channel

Presentation Title: 60 Ideas in 60 minutes!

Speaker(s):

Tiffany Neill, Partner, Lautman Maska Neill & Company

Steve Maggio, President/Chief Creative Officer, DaVinci Direct, Inc.

Tim Kersten, CEO, RKD Group

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F2: Building Your Marketing Program

Presentation Title: Anatomy of a Nonprofit Website: Why Your Donors Aren't Giving (More) Online

Speaker(s):

Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Susan Schnase, National Director, Resource Development Club Consulting, Boys & Girls Clubs of America

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F3: Digital Ideas and Techniques

Presentation Title: Fundraising on Social

Speaker(s):

Maggie Oberrender, Marketing and Communications Specialist

Joy Pascua-Kim

Halley Jensen, Senior Digital Strategist, Oceana

Alex Gray, Director, Strategic Marketing and Engagement, Oceana

8:15 AM - 9:20 AM: Breakout 5

F4: Maximizing Your Analytics

Presentation Title: Single? Multi? Omni? Measuring Acquisition ROI

Speaker(s):

Wendy Husman, Account Director, Mal Warwick Donordigital

Michael Kawalek, Development Director, Sempervirens Fund

Michelle Shefter, Vice President, Fundraising, EveryAction

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F5: Telling Your Story: The Offer, Copy and Images

Presentation Title: Clever vs. Creative: Which Takes the Fundraising Cake?

Speaker(s):

Dolores McDonagh, Principal Consultant, Charity Dynamics

Rebecca Kaplan, Public Affairs & Social Media Manager, Crohn's & Colitis Foundation

Sarah Tatnall, Associate Director, Leadership Gifts, Boston Children's Hospital Trust

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F6: The Care and Feeding of Major and Legacy Donors

Presentation Title: Creating a Powerful Case for Your Capital Campaign

Speaker(s):

Sarah Durham, CEO, Big Duck

Bonnie Epstein, Vice Chancellor and Chief Development Officer, Jewish Theological Seminary

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F7: Peer-to-Peer Fundraising

Presentation Title: How Small Nonprofits Achieve Big Results with Peer-to-Peer

Speaker(s):

Ilona Globa, Product Adoption Specialist, Salsa Labs

Kat Williams, Director of Development, Animal Welfare League of Arlington

Anna Waigand, Director of Special Events and Development, Animal Welfare League of Arlington

Recommended experience level: 1 to 5 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F8: Position Your Organization for Fundraising Success

Presentation Title: Avoiding the Crazy: How Do You Know if a Fundraising Idea Is Brilliant … or Crazy?

Speaker(s):

Joan Wood, Vice President, Focus Fundraising

Alicia Alexion, Partner, Alexion Fischer LLC

Lee Ann De Reus, Executive Director, Domestic Violence Legal Empowerment & Appeals Project (DV LEAP)

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F9: Getting the Most from your Mid-Level Donors

Presentation Title: Moving on Up: Mid-Level to Major Gifts

Speaker(s):

Ryan Merkel, Campaign Director, Arena Stage

Stephanie Johnson, Major Gifts Officer, Smithsonian’s National Museum of American History

Recommended experience level: 1 to 5 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Supporter Surveys: Asking the Right Questions to Get Into Your Donors' Minds, Hearts and Future Plans

Speaker(s):

Alexis Martis, Associate Director, BC Cancer Foundation

Ryan Garnett, Head of Integrated Marketing, Harvey McKinnon Associates

Recommended experience level: 1 to 5 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F11: The Ideas-to-Ideals Toolkit

Presentation Title: Media Relations: Fundraising's BFF

Speaker(s):

Steve Daigneault, Senior Vice President, M+R

Dana Weinstein, irector, New Audience Engagement and Membership, United States Holocaust Memorial Museum

Recommended experience level: 5 to 10 years in the industry

8:15 AM - 9:20 AM: Breakout 5

F12: F2F & Direct Mail Work Together

Presentation Title: Retaining Your F2F Donors

Speaker(s):

Kevin Schulman, CEO, DonorVoice

Jill Miller, Associate Director, The Nature Conservancy

Diane Clifford, Director, Integrated Fundraising, Share Our Strength | No Kid Hungry

Recommended experience level: 5 to 10 years in the industry

9:30 AM - 10:30 AM: General Session Keynote

Opening, 2nd & Closing General Sessions

Presentation Title: Navigating the Age of Disruption: How to Change a Changing World

Speaker(s):

Bruce Mehlman

11:15 AM - 12:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: Websites and Digital Documents: Making Them Accessible & Why It Matters

Speaker(s):

Geoffrey Ames, Executive Consultant, Meeting The Challenge, Inc.

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: IdeaLab

T & F: IdeaLab (in the Solutions Showcase)

Presentation Title: What Does Blockchain/Cryptocurrency, Artificial Intelligence (AI) and the Internet of Things (IoT) Mean for Nonprofit Space?

Speaker(s):

Alex Wilson, Founding Partner, The Giving Block

Patrick Duffy, Founding Partner, The Giving Block

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F1: Innovations in Fundraising, Channel by Channel

Presentation Title: How to Not Become the Blockbuster Video of Direct Response Marketing

Speaker(s):

Alyssa Kaplan, Associate Director, Direct Response, Planned Parenthood Federation of America

Meghan Apfelbaum, Director of Client Partnership, Hustle, Inc.

Chrissy Hyre, Vice President, Fearless Mobile Strategies

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F2: Building Your Marketing Program

Presentation Title: Omnichannel. Beyond the Buzzword and Hype, Proven Strategies That Any Organization Can Implement for Success.

Speaker(s):

Collin Ward, Sr. Vice President, Newport One

Catherine Floyd, Digital Project Manager, Membership, The Nature Conservancy

Rachel Henzlik, Direct Response Specialist, AARP Foundation

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F3: Digital Ideas and Techniques

Presentation Title: How Hyper-Personalized Digital Content and Smart Data Can Lift Results

Speaker(s):

Anne Kottler, Partner, Sage Communications

Jessica Porter, Deputy Email Director, Democratic National Committee

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F4: Maximizing Your Analytics

Presentation Title: Testing For Impact

Speaker(s):

Kerri Kerr, Chief Operating Officer, Avalon Consulting

Mikaela King, VP Integrated Marketing, National Geographic Society

Laura Connors, Vice President of Membership, National Parks Conservation Association

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F5: Telling Your Story: The Offer, Copy and Images

Presentation Title: The Case for Support Playbook: Using Unexpected Stories and Sticky Ideas to Engage Supporters

Speaker(s):

Bernard Ross, MR, The Management Centre

Dana Segal, Partner Consultant, =mc consulting

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F6: The Care and Feeding of Major and Legacy Donors

Presentation Title: $1.25 Million in 125 Days

Speaker(s):

Lolly Colombo, VP - Client Service, Brewer Direct Inc.

Steve Kerr, Chief Development Officer, Wheeler Mission

Matt Sommer, VP- Creative Director, Brewer Direct Inc.

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F7: Peer-to-Peer Fundraising

Presentation Title: The Greatest Show on Earth: Using Peer-to-Peer to Generate Buzz and Bucks for Your Tent Pole Event

Speaker(s):

Margaret Chialastri, Vice President, Digital Services, Barton Cotton

Sarah Murry, Manager, Digital Projects, Shriners Hospitals for Children

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F8: Position Your Organization for Fundraising Success

Presentation Title: Stop Treating the Symptoms: Fix What's Ailing Fundraising by Changing Your Organization

Speaker(s):

Carol Rhine, Principal Fundraising Analyst, Blackbaud

Mark Rovner, Founding Principal, Sea Change Strategies

Diane Clifford, Director of Integrated Fundraising, Share Our Strength

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F9: Getting the Most from your Mid-Level Donors

Presentation Title: Prepare to Launch: Creating an Effective Mid-Level Donor Program

Speaker(s):

Susan Cleveland, Senior Development and Marketing Manager, USO - United Service Organizations

Mehreen Mazhar, Director, Direct Response, USO - United Service Organizations

Jess Hutchins, Director, Donor Advancement, THD, Inc.

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Talkin' 'Bout My Generation: From labels, to Social, to Instagram. Engage with Me at Every Stage of My Life.

Speaker(s):

Steve Kehrli, VP Development, PETA

Kathryn Valvo, Account Director, Epsilon

Recommended experience level: 1 to 5 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F11: The Ideas-to-Ideals Toolkit

Presentation Title: Postal Service Developments Affecting Nonprofits

Speaker(s):

Stephen Kearney, Executive Director, Alliance of Nonprofit Mailers

Tracey Burgoon, Director of Direct Marketing, DAV (Disabled American Veterans)

Jerry Mathis, Senior Advisor - Postal Affairs, ALSAC/ St. Jude Children's Research Hospital

Recommended experience level: 5 to 10 years in the industry

11:15 AM - 12:30 PM: Breakout 6

F12: F2F & Direct Mail Work Together

Presentation Title: Transforming Events: Making Hard Decisions to Meet Financial Goals

Speaker(s):

Sherry Truhlar, President, Red Apple Auctions

Christina Busso, Advancement Director, Rochambeau, the French International School

Kim Callari, Director of Development and Communications, The Baltimore Station

Recommended experience level: 1 to 5 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F1: Innovations in Fundraising, Channel by Channel

Presentation Title: Take a Good Look at Yourself: Using a Comprehensive Program Audit to Improve Fundraising

Speaker(s):

Jennifer Deerr, Executive Vice President, K2D Strategies

Pamela Clapp Larmee, Principal, Strategic Philanthropy Services

Jaye Lopez Van Soest, Director of Development, American Foundation for the Blind

Recommended experience level: 5 to 10 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F2: Building Your Marketing Program

Presentation Title: The New Rules for Email Deliverability - Or, How to Keep Your Email List from Getting Crushed

Speaker(s):

Eric Rardin, VP Business Development, Care2

Mikaela King, VP Integrated Marketing, National Geographic Society

Recommended experience level: 1 to 5 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F3: Digital Ideas and Techniques

Presentation Title: (Social) Good to Great, Facebook Fundraising

Speaker(s):

Jeff Ostiguy, VP, Marketing, THD, Inc.

Pamela Fertel Weinstein, Vice President, Marketing and Communications, Birthright Israel Foundation

Recommended experience level: 5 to 10 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F5: Telling Your Story: The Offer, Copy and Images

Presentation Title: How to Tell First-Person Stories Online to Build a Culture of Philanthropy

Speaker(s):

Katie Newport, Head of Creative and Delivery, Blue State Digital

David Bennett, Vice President, Development and Alumni Relations, Howard University

Crystal Brown, Vice President & Chief Communications Officer, Howard University

Recommended experience level: 10+ years in the industry

2:00 PM - 3:15 PM: Breakout 7

F6: The Care and Feeding of Major and Legacy Donors

Presentation Title: Planned Giving - The Incredible Change Agent You Have Been Waiting For

Speaker(s):

Kimberley Blease, EVP, Client Relationships, Blakely

Beckie Cairns, Deputy Director, Gift Planning, ACLU

Stephen George, FUNDRAISING & LEADERSHIP COACH/CONSULTANT, Good Leaders

Recommended experience level: 5 to 10 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F7: Peer-to-Peer Fundraising

Presentation Title: The Art and Science of Peer-to-Peer and Crowdfunding: Lessons from Across the Pond and Around the Globe

Speaker(s):

Martin Gill, Founder, HomeMade Digital

Philip King, Founder, The Donation Funnel Project

Ashley Warner, Manager of Culture & Development, The Leukemia & Lymphoma Society of Canada

Recommended experience level: 10+ years in the industry

2:00 PM - 3:15 PM: Breakout 7

F8: Position Your Organization for Fundraising Success

Presentation Title: Emotional Intelligence - Let's Have the Unspoken Conversation on How Employees Can Make or Break Your Program!

Speaker(s):

Merrie Beth Nauman, Director Data Analytics and Business Intelligence, Ocean Conservancy

Cindy Anderson, Consultant, Cindy Anderson Consulting

Recommended experience level: 1 to 5 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F9: Getting the Most from your Mid-Level Donors

Presentation Title: It's Not Magic, but It Sure Looks Like It: How to Create a Collaborative, Silo-Busting, Forward-Looking Mid-Level Giving Program

Speaker(s):

Mike Johnston, Founder and CEO, hjc

Tiffany Wollin, Senior Manager, Midlevel Giving, Doctors Without Borders USA

Jim Emlet, Principal, Integral

Recommended experience level: 5 to 10 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F10: Stewarding & Cultivating Your Most Loyal Donors

Presentation Title: Looking to Strengthen Constituents' Relationship with Your Organization? Start with Measuring Their Affinity Score

Speaker(s):

Sudeshna Sen, Vice President, Nonprofit Analytics Practice Lead, Merkle, Inc.

Recommended experience level: 10+ years in the industry

2:00 PM - 3:15 PM: Breakout 7

F11: The Ideas-to-Ideals Toolkit

Presentation Title: RFP 2.0: Rethinking the RFP Process to Find the Best Consultant-Organizational Match

Speaker(s):

Cathy Grams, SVP, ABD Direct

Christine Newkirk, Sr. Director, Direct Response Marketing & Fundraising, Project Hope

Recommended experience level: 5 to 10 years in the industry

2:00 PM - 3:15 PM: Breakout 7

F12: F2F & Direct Mail Work Together

Presentation Title: The Five-Year Outlook - What Is Direct Mail's Role in the Media Mix?

Speaker(s):

Tiffany Quast, Vice President, Client Servicing & Agency Operations, ForwardPMX

Joanne Bowers, Vice President, Chief Audience Officer, March of Dimes

Recommended experience level: 5 to 10 years in the industry

3:15 PM - 4:15 PM: Closing Keynote

Opening, 2nd & Closing General Sessions

Presentation Title: Permission Grant to Get Rid of Your BS and Build an Inclusive Culture

Speaker(s):

Risha Grant

No Value Assigned	Advanced Executive Track	Break-out Session
IdeaLab (in the Solutions Showcase)	Pre-Conference Workshop