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Wednesday, July 10th, 2019
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
Pre-Conference Workshops
Presentation Title: Major Gifts Master Class: Cultivation, Solicitation and Stewardship Plus
Speaker(s):
Martha H Schumacher, President, Hazen and HILT
Grace Hong, Sr Director of Development, National Geographic Society
Recommended experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
Pre-Conference Workshops
Presentation Title: Sustainer Day Pre-Conference Workshop
Speaker(s):
Erica Waasdorp, President, A Direct Solution
Polly Papsadore, Director of Marketing and Business Development, PMG
Liz Murphy
Charlotte Davidoff
Brady Josephson, Managing Director
Cameron Popp
Josef Kottler, Creative Director, Sage Communications
Nicole O'Connor
Recommended experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
Pre-Conference Workshops
Presentation Title: MasterClass - How to make game changing improvements to your creative offer in mail, digital and video using neurofundraising.
Speaker(s):
Geoffrey Peters, Chairman, Moore DM Group
Tracy Trost, President, TCM Creative
Recommended experience level: 5 to 10 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
Pre-Conference Workshops
Presentation Title: Fundraising 101; Understanding the basics
Speaker(s):
Steven Titlebaum, Founder and President, Fundraising by Design
Bathsheba Philpott, Vice President,, Advancement, American Council on Education
D'Andre Phillips, Principal, Phillips Consulting, LLC
Recommended experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
Pre-Conference Workshops
Presentation Title: Digital 101 Pre-Conference Workshop
Speaker(s):
Mary Getz, Consulting
Recommended experience level: 1 to 5 years in the industry
Thursday, July 11th, 2019
8:15 AM - 9:20 AM: Advanced Executive Track
8:15 AM - 9:20 AM: Advanced Executive Track
Advanced Executive Track
Presentation Title: Leveraging the Fundraising Partnership Between Boards, CEOs, and Development Staff
Speaker(s):
Anne Wallestad, President and CEO, BoardSource
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
8:15 AM - 9:20 AM: Breakout 1
T1: Innovations in Fundraising, Channel by Channel
Presentation Title: Who IS that "anonymous donor," anyway? Maximizing your matching gift offer to instill trust and excitement with your donors.
Speaker(s):
Ashley Gundlach, Partner, VP of Client Services, Nexus Direct
Mary O'Donovan, Director of Fundraising, CMRF
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T2: Building Your Marketing Program
Presentation Title: "A Field of Dreams"?? Digital Media Spending in the NonProfit Sector -- results of a landmark study
Speaker(s):
Roger Hiyama, SVP, Client Services, Wiland
Paul Clolery, Vice President/Editorial Director, NPT Publishing/The NonProfit Times
Elyse Wallnutt, Associate Director of Digital Acquisition, The Nature Conservancy
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T4: Maximizing Your Analytics
Presentation Title: Could You Ask For Anything More? 20 Ask Tests That Lift Results.
Speaker(s):
DeDi Oxenberg, Vice President, Client Service, CDR Fundraising Group
Michelle Vargas, Direct Response Director, Wounded Warrior Project
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T5: Telling Your Story: The Offer, Copy and Images
Presentation Title: "Why re-invent the wheel 101 times. Lets spin it once, Creating an inspiring marketing toolkit for cross-sectional communicaiton
Speaker(s):
Sarah Prout, Director of Marketing, University of North Dakota Alumni Association & Foundation
Alyssa Konickson, Director of Communications, University of North Dakota Alumni Association & Foundation
Leanna Ihry, Communications & Marketing Specialist, University of North Dakota Alumni Association & Foundation
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T6: The Care and Feeding of Major and Legacy Donors
Presentation Title: Prepared for Success: Demystifying the Major Gift Campaign
Speaker(s):
Karin Cox, President and Co-Founder, Hartsook Companies, Inc.
Dawn Meyer, Foundation Director, Loudoun Education Foundation
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T7: Peer-to-Peer Fundraising
Presentation Title: Peer to Peer Fundraising- Why, Why Not, How
Speaker(s):
Katrina VanHuss, CEO, Turnkey
Lissa Greenlee, National Campaign Director, Leukemia & Lymphoma Society
Recommended experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 1
T8: Position Your Organization for Fundraising Success
Presentation Title: The Five Pillars of Nonprofit Success
Speaker(s):
Angel Aloma, Executive Director, Food for the Poor
Tom Gaffny, Principal, Tom Gaffny Consulting
Recommended experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 1
T9: Building Winning Sustainer Programs
Presentation Title: The Land of the "Lost Middle": What You're Losing Without a Mid-Level Program and How to Build One From Scratch
Speaker(s):
Michael Milton, Vice President, Production & Analytics, Anne Lewis Strategies, an Infogroup Company
Andrea Weyhing, Associate Director, Marketing Campaigns, International Rescue Committee
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T10: Stewarding & Cultivating your most loyal donors
Presentation Title: Please & Thank You: How to Engage Donors Through Gratitude.
Speaker(s):
Bessie Thibodeaux, Vice President, Client Services, CDR Fundraising Group
Ryan Leigh Chapman, Assistant Director of Philanthropy, Christian Appalachian Project
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T11: The Ideas-to-Ideals Toolkit
Presentation Title: Ride the Wave: Leading Up Through Organizational Change
Speaker(s):
Jennifer Bielat, Executive Vice President, Client Strategy, Pursuant
Elizabeth Nielsen, SVP, Marketing - Digital & Direct, Feeding America
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T12: Acquiring Donors
Presentation Title: The Next Generation of Giving: Are you ready to reach Gen Z, Gen Y, Gen X, Boomers and Civics?
Speaker(s):
Mike Johnston, Founder and CEO, hjc
Ashley Thompson, Managing Director, Blackbaud Institute for Philanthropic Impact, Blackbaud
Christoffer Holm, Global Director Fundraising Support, Amnesty International Global Secretariat
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T13: 2020 - Get Ready for the Message and Fundraising Maelstrom
Presentation Title: Panel Discussion: Surviving the Message Maelstrom
Speaker(s):
Ashlee Reid Morehouse
Carol Rhine
Larry May
Kevin Moran
9:30 AM - 10:30 AM: Opening Keynote
9:30 AM - 10:30 AM: Opening Keynote
Presentation Title: The Inclusion Revolution: How Our Country's Most Excluded Citizens Are Awakening a New Hope
Speaker(s):
Tim Shriver, Chairman of the Board, Special Olympics
11:15 AM - 12:30 PM: Advanced Executive Track
11:15 AM - 12:30 PM: Advanced Executive Track
Advanced Executive Track
Presentation Title: Diversity, Inclusion and Equity
Speaker(s):
George Jones, Chief Executive Officer, Bread for the City
Recommended experience level: 10+ years in the industry
11:15 AM - 12:30 PM: Breakout 2
11:15 AM - 12:30 PM: Breakout 2
T1: Innovations in Fundraising, Channel by Channel
Presentation Title: MYTHBUSTERS: Direct Response Edition
Speaker(s):
Lisa Maska, Partner, Lautman Maska Neill & Company
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T2: Building Your Marketing Program
Presentation Title: DIGITAL FUNDRAISING: WHAT'S NEW, WHAT'S WORKING, AND WHAT'S A WASTE OF TIME
Speaker(s):
Madeline Stanionis, Principal & Creative Director, M & R
Allyson Goldsmith, Senior Associate, Digital Content, USA for UNHCR
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T3: Digital Ideas and Techniques
Presentation Title: Increase Search Traffic with Less Budget: The Value of Periodic Account Recategorizing.
Speaker(s):
Adam McCargo, Account Director, DRUM
Michelle Mueller, Online Fundraising Manager, Wounded Warrior Project
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T4: Maximizing Your Analytics
Presentation Title: Key Metrics 101: The answers you need when your boss puts you on the spot
Speaker(s):
TJ Hillinger, Vice President & Director of Analytical Services, Avalon Consulting
Laura Connors, Vice President of Membership, National Parks Conservation Association
Myles King, Director of Annual and Digital Fundraising, The John F. Kennedy Center for the Performing Arts
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T5: Telling Your Story: The Offer, Copy and Images
Presentation Title: The Underlying Sentiment: A Quantitative, Analytical Approach to Creative Messaging
Speaker(s):
Megan Den Herder, Director, Direct Response Marketing, National Audubon Society
Porter Mason, Stagecoach
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T6: The Care and Feeding of Major and Legacy Donors
Presentation Title: How to Create and Sustain the Best Major Gift Program Ever!
Speaker(s):
Jeff Schreifels, Senior Partner, Veritus Group
Mei Powers, Chief Development Officer, Miriam's Kitchen
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T7: Peer-to-Peer Fundraising
Presentation Title: How to Choose the Right Peer-to-Peer Fundraising Tech Platform for Your Nonprofit
Speaker(s):
Mark Becker, Founding Partner, Cathexis Partners, LLC
Wendy Pollitzer, Events Coordinator, Immune Deficiency Foundation
Rich Kostro, Senior Vice President & CIO, Share Our Strength
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T8: Position Your Organization for Fundraising Success
Presentation Title: The Golden Trio: How to Create a Culture of Philanthropy with Programs, Development & Leadership
Speaker(s):
Rachel Muir, Consultant, Speaker & Trainer, Nonprofit consultant, speaker & trainer
Mark Rovner, Principal/Founder, Sea Change Strategies
Betsy Wason, VP of Development, Physicians Committee for Responsible Medicine
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T9: Building Winning Sustainer Programs
Presentation Title: Building a Monthly Program: How to Turn the Dream into Reality
Speaker(s):
Sean Wagman, Sr. Account Manager, Beaconfire RED
Michael Leuthner, Director, Digital, Climate Reality Project
Joe McLaughlin, Director, Analytics and Optimization, Beaconfire RED
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T10: Stewarding & Cultivating your most loyal donors
Presentation Title: The Power of Strategy Maps to Transform Your Fundraising (on one sheet of paper)
Speaker(s):
Bernard Rosss, MR, The Management Centre
Alan Hutson, Managing Partner, The Monument Group
Thomas Kurmann, Director of Development, Doctors without Borders
Recommended experience level: 10+ years in the industry
11:15 AM - 12:30 PM: Breakout 2
T11: The Ideas-to-Ideals Toolkit
Presentation Title: Career Compass: finding your professional path
Speaker(s):
Alicia Meulensteen, Principal & Founder, Good Fundraising, LLC
Jann Schultz, Vice President, Client Services, Merkle Response Mgmt Group
Gretchen Littlefield, Chief Executive Officer, Moore DM Group
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T12: Acquiring Donors
Presentation Title: New Audiences, Amazing Experiences and other High-Growth Game-Changers
Speaker(s):
Allen Thornburgh, VP, Strategic Innovation, Masterworks
Kelly Friedlander, Vice President, Marketing, Communications & Assessment, Prison Fellowship
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Advanced Executive Track
2:15 PM - 3:30 PM: Advanced Executive Track
Advanced Executive Track
Presentation Title: Discussion Roundtable: How are Major Donors Changing and What to do About It?
Speaker(s):
Gail Perry, President, Fired Up-Fundraising
Recommended experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
2:15 PM - 3:30 PM: Breakout 3
T1: Innovations in Fundraising, Channel by Channel
Presentation Title: Authenticity, Experiences and Patience: Cultivating Millennial Donors
Speaker(s):
Jenny Posilkin, Digital Advertising Manager, Beaconfire RED
Elizabeth Sorrell, VP, Audience Engagement, National Audubon Society
Hilary Baar, Vice President, Annual Giving, National Trust for Historic Preservation
Recommended experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
T2: Building Your Marketing Program
Presentation Title: Raise More Money by Automating Right Message, Right Person, Right Time
Speaker(s):
Melissa Wyers, Executive Director, EveryAction
Mel King, Development Director, Equality Federation
Rosa Del Angel, VP of Digital Strategy and Engagement, Voto Latino
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T3: Digital Ideas and Techniques
Presentation Title: A Nonprofit, Creative, and Data Geek walk into a bar: How they spent more in digital and didn't get fired
Speaker(s):
Chris Pangretic, Vice President, Integral
Elizabeth Palmisano, Director, Integrated Fundraising, USO
Maureen McNally, Associate Vice President, Anne Lewis Strategies
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T4: Maximizing Your Analytics
Presentation Title: Learn from the leaders in nonprofit digital marketing: How to supercharge your 2019 fundraising program
Speaker(s):
Keith Reinhardt, Marketing Manager, FreshAddress, LLC
Andrea Kost, Online Giving Manager, Amnesty International USA
Angela Ely, Director, Email Marketing, American Cancer Society
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T5: Telling Your Story: The Offer, Copy and Images
Presentation Title: Done in a FLASH! Super-Speed Campaigns with Powerful Results
Speaker(s):
Amanda Zaid, Senior Account Executive, Mal Warwick Donordigital
Mark Graham, Chief Marketing and Communications Officer, American Friends Service Committee
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T6: The Care and Feeding of Major and Legacy Donors
Presentation Title: Fast Track donor Upgrades: Create High Velocity Giving
Speaker(s):
Craig DePole, President, Newport One
Barbara Camick, Director of Annual Giving, Best Friends Animal Society
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T7: Peer-to-Peer Fundraising
Presentation Title: Community-Driven Fundraising: How To Use Peer-To-Peer To Cultivate Donor Relationships & Reach New Donors
Speaker(s):
Noah Barnett, Marketing Director, CauseVox
Kelly McLaughlin, Director of Marketing and Development, Old Greenbelt Theatre
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T8: Position Your Organization for Fundraising Success
Presentation Title: Your Fundraising and Marketing Plan - the surprising twist that changes everything
Speaker(s):
Aimee Sheridan, Co-founder and Lead Planwriter, A Sheridan Company
Alicia Fereday, Director of Development, Center for Wildlife
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T9: Building Winning Sustainer Programs
Presentation Title: Flip or Flop! What you can learn from Sustainer Successes and (almost) Failures This is an interactive session
Speaker(s):
Erica Waasdorp, President, A Direct Solution
Suzanne Murray, Direct Marketing Manager, Unitarian Universalist Association
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T10: Stewarding & Cultivating your most loyal donors
Presentation Title: Understanding Your Donors: The Quant and Qual of it All
Speaker(s):
Camron Assadi, VP, Digital Marketing, ABD Direct
Kate Blocher, Digital Communications Director, Humane Society Legislative Fund
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T11: The Ideas-to-Ideals Toolkit
Presentation Title: #METOO IN NONPROFIT DEVELOPMENT
Speaker(s):
Doug White, Philanthropy Advisor, Self Employed
Recommended experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
T12: Acquiring Donors
Presentation Title: First Impressions Matter: Driving Donor Loyalty at the Point of Acquisition
Speaker(s):
Andy Goldsmith, Senior Vice President, Creative Director, Pursuant
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T13: 2020 - Get Ready for the Message and Fundraising Maelstrom
Presentation Title: Data Privacy Legislation: What You Need to Know
Speaker(s):
Shannon McCracken
Mark Micali
4:00 PM - 5:15 PM: Advanced Executive Track
4:00 PM - 5:15 PM: Advanced Executive Track
Advanced Executive Track
Presentation Title: Being an Authentic Leader in Times of Change and Chaos
Speaker(s):
Tabitha Glenn, Executive Director, ALSAC/St. Jude Children's Research Hospital
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
4:00 PM - 5:15 PM: Breakout 4
T1: Innovations in Fundraising, Channel by Channel
Presentation Title: Facing the Facts: When your membership program needs a reboot
Speaker(s):
Genevieve Cox, Account Manager, MKDM
Nadia Lee, Fundraising & Marketing Director, The Statue of Liberty-Ellis Island Foundation, Inc.
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T2: Building Your Marketing Program
Presentation Title: Re-thinking Email "Best Practices": How to Develop an Audience-Specific Approach
Speaker(s):
Dan Thain, Creative Director, Blue State Digital
Annette Sadowsk, Email Marketing Manager, Heifer
Recommended experience level: 10+ years in the industry
4:00 PM - 5:15 PM: Breakout 4
T3: Digital Ideas and Techniques
Presentation Title: Start MOBILE-izing Your Base: Learn How to Get Started with SMS
Speaker(s):
Sandi Fox, Founder and CEO, Smart As A Fox LLC
Drew-Shane Daniels, Deputy Director of Online Strategy, Human Rights Campaign
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T4: Maximizing Your Analytics
Presentation Title: Beyond A/B: Testing thousands of communications at once
Speaker(s):
Steve Rudman, General Manager, Concord Direct
Erica Best, Senior Manager, Direct Response, Share Our Strength
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T5: Telling Your Story: The Offer, Copy and Images
Presentation Title: Content Strategy in Popular Culture
Speaker(s):
Brett Meyer, Chief Strategy Officer, ThinkShout
Lara Koch, Director, Online Engagement and Fundraising, Smithsonian Institution
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T6: The Care and Feeding of Major and Legacy Donors
Presentation Title: Slowing Down in Order to Speed Up
Speaker(s):
Jennifer D. Archer, Senior Consultant, Development Resources, inc.
Scott Kratz, VP, Ward 8 Building Bridges Across the River, Director. 11 Street Bridge Park, Building Bridges Across the River
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T7: Peer-to-Peer Fundraising
Presentation Title: New Age P2P: Deepening the Connection with 3rd Party Donors
Speaker(s):
Bethany Maki, Vice President of Business Solutions, ForwardPMX
Tara Ingram, National Director, Direct Response, Boys & Girls Clubs of America
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T8: Position Your Organization for Fundraising Success
Presentation Title: Getting Your Agency's Best: A Primer for Non-Profit Clients
Speaker(s):
Amanda Teaford, Manager, Direct Response, National Park Foundation
Brenna Holmes, VP, Digital Services, CCAH
Gerri Zimbardi, Director, Client Services, Eidolon Communications
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T9: Building Winning Sustainer Programs
Presentation Title: Winning with Monthly Donors: the Ultimate Guide to Sustainer Acquisition
Speaker(s):
Naseem Saloojee, Chief Executive Officer, Globalfaces Direct
Ana White, Chief Development Officer, Plan International Canada
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T10: Stewarding & Cultivating your most loyal donors
Presentation Title: GET ENGAGED AND SEAL THE DEAL IN YOUR RELATIONSHIP WITH YOUR DONORS
Speaker(s):
Amy Pawluk, EVP, New Business, Blakely
Ali Jones, National Face to Face Fundraising Manager, Oxfam America
Claire Lamont, Claire Lamont Founder & CEO, Smak
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T11: The Ideas-to-Ideals Toolkit
Presentation Title: You Didn't Just Say That!?! - Challenging Fundraising Conversations
Speaker(s):
Barbara Talisman, Executive Director, College of Southern Nevada Foundation
Clay Buck, Principal, Tactical Fundraising Solutions
Keri Kae Gebo, Senior Director of Philanthropy, Defenders of Wildlife
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T12: Acquiring Donors
Presentation Title: The Finishing Touch: How Post-Merge Optimization Strategies Drive Increases in Acquisition Efficiency AND More New Donors
Speaker(s):
Lauren Merrill, Associate Director, Annual Giving, Catholic Relief Services
Jamie Noblin-Nessim, Director of Analytics, KAP
Kaitlyn Anderson, Director, Client Services, Wiland
Recommended experience level: 1 to 5 years in the industry
Friday, July 12th, 2019
8:15 AM - 9:20 AM: Breakout 5
8:15 AM - 9:20 AM: Breakout 5
F1: Innovations in Fundraising, Channel by Channel
Presentation Title: 60 Ideas in 60 minutes!
Speaker(s):
Tiffany Neill, Partner, Lautman Maska Neill & Company
Steve Maggio, President/Chief Creative Officer, DaVinci Direct, Inc.
Tim Kersten, CEO, RKD Group
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F2: Building Your Marketing Program
Presentation Title: Anatomy of a Nonprofit Website: Why Your Donors Aren't Giving (More) Online
Speaker(s):
Rachel Clemens, Chief Marketing Officer, Mighty Citizen
Susan Schnase, National Director, Resource Development Club Consulting, Boys & Girls Clubs of America
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F4: Maximizing Your Analytics
Presentation Title: Single? Multi! Omni?!? Measuring acquisition ROI
Speaker(s):
Wendy Husman, Account Director, Mal Warwick Donordigital
Michael Kawalek, Development Director, Sempervirens Fund
Michelle Shefter, Vice President, Fundraising, EveryAction
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F5: Telling Your Story: The Offer, Copy and Images
Presentation Title: Clever vs Creative: Which Takes the Fundraising Cake?
Speaker(s):
Dolores McDonagh, Principal Consultant, Charity Dynamics
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F6: The Care and Feeding of Major and Legacy Donors
Presentation Title: Creating a powerful case for your capital campaign
Speaker(s):
Sarah Durham, CEO, Big Duck
Bonnie Epstein, Vice Chancellor and Chief Development Officer, Jewish Theological Seminary
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F7: Peer-to-Peer Fundraising
Presentation Title: How small nonprofits achieve big results with Peer-2-Peer.
Speaker(s):
Andrew Shoaff, Director, Customer Success & Adoption, Salsa Labs
Kat Williams, Director of Development, Animal Welfare League of Arlington
Anna Waigand, Director of Special Events and Development, Animal Welfare League of Arlington
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F8: Position Your Organization for Fundraising Success
Presentation Title: Avoiding the Crazy: How Do You Know if a Fundraising Idea is Brilliant ... Or Crazy?
Speaker(s):
Joan Wood, Principal, Joan Wood & Company LLC
Alicia Alexion, Partner, Alexion Fischer LLC
Lee Ann De Reus, Executive Director, Domestic Violence Legal Empowerment & Appeals Project (DV LEAP)
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F9: Getting the Most from your Mid-Level Donors
Presentation Title: "Moving on Up: Midlevel to Major Gifts"
Speaker(s):
Ryan Merkel, Campaign Director, Arena Stage
Stephanie Johnson, Major Gifts Officer, Smithsonian’s National Museum of American History
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F10: Stewarding & Cultivating Your Most Loyal Donors
Presentation Title: Supporter Surveys: Asking the right questions to get into your donors' minds, hearts, and future plans.
Speaker(s):
Alexis Martis, Associate Director, BC Cancer Foundation
Ryan Garnett, Head of Integrated Marketing, Harvey McKinnon Associates
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F11: The Ideas-to-Ideals Toolkit
Presentation Title: Media relations: fundraising's BFF
Speaker(s):
Steve Daigneault, Senior Vice President, M+R
Dana Weinstein, irector, New Audience Engagement and Membership, United States Holocaust Memorial Museum
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F12: F2F & Direct Mail Work Together
Presentation Title: Retaining your F2F donors
Speaker(s):
Kevin Schulman, CEO, DonorVoice
Jill Miller, Associate Director, The Nature Conservancy
Diane Clifford, Director, Integrated Fundraising, Share Our Strength | No Kid Hungry
Recommended experience level: 5 to 10 years in the industry
9:30 AM - 10:30 AM: General Session Keynote
9:30 AM - 10:30 AM: General Session Keynote
General Session
Presentation Title: Navigating the Age of Disruption: How to Change a Changing World
Speaker(s):
Bruce Mehlman
11:15 AM - 12:30 PM: Breakout 6
11:15 AM - 12:30 PM: Breakout 6
F1: Innovations in Fundraising, Channel by Channel
Presentation Title: How to Not Become the Blockbuster Video of Direct Response Marketing
Speaker(s):
Jill Carlson, Account Executive, Nonprofits, Hustle, Inc.
Alyssa Kaplan, Associate Director, Direct Response, Planned Parenthood Federation of America
Lloyd Colter
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F2: Building Your Marketing Program
Presentation Title: Omnichannel. Beyond the buzzword and hype, proven strategies that any organization can implement for success.
Speaker(s):
Collin Ward, Sr. Vice President, Newport One
Catherine Floyd, Digital Project Manager, Membership, The Nature Conservancy
Rachel Henzlik, Direct Response Specialist, AARP Foundation
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F3: Digital Ideas and Techniques
Presentation Title: How hyper-personalized digital content & smart data can lift results !
Speaker(s):
Anne Kottler, Partner, Sage Communications
Kaya Sabo, Account Director, Moveable Ink
Robin Curran, Email Director, Democratic National Committee
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F4: Maximizing Your Analytics
Presentation Title: Testing For Impact
Speaker(s):
Kerri Kerr, Chief Operating Officer, Avalon Consulting
Mikaela King, VP Integrated Marketing, National Geographic Society
Laura Connors, Vice President of Membership, National Parks Conservation Association
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F5: Telling Your Story: The Offer, Copy and Images
Presentation Title: The Case for Support Playbook: Using Unexpected Stories and Sticky Ideas to Engage Supporters
Speaker(s):
Bernard Ross, MR, The Management Centre
Dana Segal, Partner Consultant, =mc consulting
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F6: The Care and Feeding of Major and Legacy Donors
Presentation Title: $1.25 Million in 125 Days
Speaker(s):
Lolly Colombo, VP - Client Service, Brewer Direct Inc.
Steve Kerr, Chief Development Officer, Wheeler Mission
Matt Sommer, VP- Creative Director, Brewer Direct Inc.
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F7: Peer-to-Peer Fundraising
Presentation Title: The Greatest Show on Earth: Using Peer-to-Peer to generate buzz and bucks for your tent pole event
Speaker(s):
Margaret Chialastri, Vice President, Digital Services, Barton Cotton
Sarah Murry, Manager, Digital Projects, Shriners Hospitals for Children
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F8: Position Your Organization for Fundraising Success
Presentation Title: Stop Treating the Symptoms: Fix What's Ailing Fundraising by Changing Your Organization
Speaker(s):
Carol Rhine, Principal Fundraising Analyst, Target Analytics
Mark Rovner, Founding Principal, Sea Change Strategies
Marcus Missen, Director of Communications and Fundraising, WaterAid
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F9: Getting the Most from your Mid-Level Donors
Presentation Title: Prepare to Launch: Creating an Effective Mid-Level Donor Program
Speaker(s):
Daniel Karp, VP, Direct Response, USO - United Service Organizations
Mehreen Mazhar, Director, Direct Response, USO - United Service Organizations
Jess Hutchins, Director, Donor Advancement, THD, Inc.
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F10: Stewarding & Cultivating Your Most Loyal Donors
Presentation Title: Talkin' 'bout my Generation. From labels, to social, to Instagram. Engage with me at every stage of my life.
Speaker(s):
Greg Cardone, Director of Digital Activation, Epsilon
Steve Kehrli, VP Marketing, PETA
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F11: The Ideas-to-Ideals Toolkit
Presentation Title: Postal Service Developments Affecting Nonprofits
Speaker(s):
Stephen Kearney, Executive Director, Alliance of Nonprofit Mailers
Tracey Burgoon, Director of Direct Marketing, DAV (Disabled American Veterans)
Jerry Mathis, Senior Advisor, Postal Affairs, ALSAC/ St. Jude Children's Research Hospital
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F12: F2F & Direct Mail Work Together
Presentation Title: Transforming Events: Making hard decisions to meet financial goals
Speaker(s):
Sherry Truhlar, President, Red Apple Auctions
Christina Busso, Advancement Director, Rochambeau, the French International School
Kim Callari, Director of Development and Communications, The Baltimore Station
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
2:00 PM - 3:15 PM: Breakout 7
F1: Innovations in Fundraising, Channel by Channel
Presentation Title: Take a Good Look at Yourself: Using a Comprehensive Program Audit to Improve Fundraising
Speaker(s):
Jennifer Deerr, Executive Vice President, K2D Strategies
Pamela Clapp Larmee, Principal, Strategic Philanthropy Services
Jaye Lopez Van Soest, Director of Development, American Foundation for the Blind
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F2: Building Your Marketing Program
Presentation Title: The New Rules for Email Deliverability - Or, how to keep your email list from getting crushed
Speaker(s):
Eric Rardin, VP Business Development, Care2
Mikaela King, VP Integrated Marketing, National Geographic Society
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F3: Digital Ideas and Techniques
Presentation Title: (Social) Good to Great, Facebook Fundraising
Speaker(s):
Jeff Ostiguy, VP, Marketing, THD, Inc.
Eric Laurence, US Head of Industry, Global Marketing Solutions, Facebook
Pamela Fertel Weinstein, Vice President, Marketing and Communications, Birthright Israel Foundation
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F4: Maximizing Your Analytics
Presentation Title: Your Marketing Data is Lying to You and You Deserve Better
Speaker(s):
Ryan Baillargeon, Chief Executive Officer, Grassriots
Shauna Krajacich, Digital Marketing Manager, Rethink Breast Cancer
Joe Marilla, Marketing Manager, Grassriots
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F5: Telling Your Story: The Offer, Copy and Images
Presentation Title: How To Tell First-Person Stories Online To Build a Culture Of Philanthropy
Speaker(s):
Katie Newport, Head of Creative and Delivery, Blue State Digital
David Bennett, Vice President, Development and Alumni Relations, Howard University
Crystal Brown, Vice President & Chief Communications Officer, Howard University
Recommended experience level: 10+ years in the industry
2:00 PM - 3:15 PM: Breakout 7
F6: The Care and Feeding of Major and Legacy Donors
Presentation Title: PLANNED GIVING - THE INCREDIBLE CHANGE AGENT YOU HAVE BEEN WAITING FOR
Speaker(s):
Kimberley Blease, EVP, Client Relationships, Blakely
Beckie Cairns, Deputy Director, Gift Planning, ACLU
Stephen George, FUNDRAISING & LEADERSHIP COACH/CONSULTANT, Good Leaders
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F7: Peer-to-Peer Fundraising
Presentation Title: The Art & Science of Peer-to-Peer and Crowdfunding: Lessons from Across the Pond and Around the Globe
Speaker(s):
Martin Gill, Founder, HomeMade Digital
Philip King, Founder, The Donation Funnel Project
Kaz McGrath, Co-Founder Ration Challenge, Act for Peace Australia
Recommended experience level: 10+ years in the industry
2:00 PM - 3:15 PM: Breakout 7
F8: Position Your Organization for Fundraising Success
Presentation Title: Emotional Intelligence - let's have the unspoken conversation on how employees can make or break your program!
Speaker(s):
Merrie Beth Nauman, Director Data Analytics and Business Intelligence, Ocean Conservancy
Cindy Anderson, Owner, Cindy Anderson Consulting
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F9: Getting the Most from your Mid-Level Donors
Presentation Title: It's not magic but it sure looks like it: how to create a collaborative, silo-busting, forward looking mid-level giving program
Speaker(s):
Mike Johnston, Founder and CEO, hjc
Tiffany Wollin, Manager, Partner Program, Doctors Without Borders USA
Andrew Giffen, SVP, Integral
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F10: Stewarding & Cultivating Your Most Loyal Donors
Presentation Title: Looking to strengthen constituent's relationship with your organization? Start with measuring their affinity score
Speaker(s):
Sudeshna Sen, Sr. Director, Nonprofit Analytics Practice Lead, Merkle, Inc.
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F11: The Ideas-to-Ideals Toolkit
Presentation Title: RFP 2.0: Rethinking the RFP process to find the best consultant-organizational match
Speaker(s):
Cathy Grams, SVP, ABD Direct
Christine Newkirk, Sr. Director, Direct Response Marketing & Fundraising, Project Hope
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F12: F2F & Direct Mail Work Together
Presentation Title: The 5-Year Outlook - What is Direct Mail's Role in the Media Mix?
Speaker(s):
Tiffany Quast, Vice President, Client Servicing & Agency Operations, ForwardPMX
Joanne Bowers, Vice President, Chief Audience Officer, March of Dimes
Recommended experience level: 5 to 10 years in the industry
3:15 PM - 4:15 PM: Closing Keynote
3:15 PM - 4:15 PM: Closing Keynote
Presentation Title: Permission Grant to Get Rid of Your BS and Build an Inclusive Culture
Speaker(s):
Risha Grant