Mashup: Combining Market Research and Public Relations to Energize Stakeholders
9:15 AM - 10:15 AM: Breakout
Room: Galleria I (Hilton Portland Downtown)
Format: Concurrent Session - 60 Minutes
Primary Essential Skill: Leadership and Vision
Secondary Essential Skill: Strategic Planning
Primary Audience: Ed Tech Leaders
Brief Session Description: Charlene Blohm, president of C. Blohm & Associates and Linda Winter, president of Winter Group, will share strategies and tactics for leveraging school district investments in technology to build stakeholder awareness, enthusiasm and support. From monthly pulse surveys and periodic focus groups to student advisory boards, virtual town hall meetings to streaming video of student performances and events, we'll look at the ways you can create and manage visibility and community voice, and showcase your district's evolving vision for digital innovation. We'll also explore how partnering with vendors for multimedia case studies and success stories can benefit both schools and their vendor partners.
Each session attendee will receive a tip sheet packet with survey templates, social media templates and case study templates. Hands-on activities will include the development of a one-page "mini outreach" plan for gathering and leveraging student, faculty, administrative and community voice to inform and engage stakeholders.
Skill Level: Beginner - Intermediate