<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Hotel Information « Bridge Conference 2018
The truth about the relationship between brand awareness & fundraising
Wednesday, August 1st, 2018
8:15 AM - 9:20 AM: Breakout 1
When the news broke about the catastrophic hurricanes in Houston and Puerto Rico, people
looked for ways to help, to donate, and express their emotions. What organizations did they
turn to? The big names that they've always looked for? Or, heretofore, unknown organizations
that suddenly were in the limelight? The internet has indeed changed everything, including how
donors and activists hear about and engage with organizations. Come to this session to find out
the results of a study about the relationship between brand awareness and fundraising for eight
organizations, looking at paid and earned media budgets, impressions, and hits by channel,
Neilsen and Google data, social listening data, and web traffic and fundraising results. See
several case studies that illustrate how organizations are adapting to the importance of brand
awareness in reaching their audience, acquiring new donors, and raising money.
Learning Outcome #1
By attending this session participants will learn:
Which channels you should invest in to reach donors;
Learning Outcome #2
By attending this session participants will learn:
How and on what kind of media to spend your time and financial resources;
Learning Outcome #3
By attending this session participants will learn:
Ideas to make your brand stand out from the crowd when it matters most.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style