Wait - 30% of your file is signing up for recurring donations?
Wednesday, August 1st, 2018
11:15 AM - 12:30 PM: Breakout 2
Strong retention AND consistent revenue - everyone wants it! But how do you get it?
Learn how the Human Rights Campaign has been able to transform its membership program so a third of all donors are giving on a monthly or annual recurring basis - resulting in over $1.1 million in monthly revenue and nearly $500,000 in pledged automatic annual giving.
You'll learn best practices for growing your monthly sustainer program across all channels, including mail, telemarketing, email and mobile.
Plus, you will learn how to set up and maintain an annual renewal program, where donors opt-in to be automatically charged a renewal gift at the same time every year.
We'll share tips that apply to non-profits of every size - and let you in on how you can best use each channel to increase your number of recurring donors, increase retention, upgrade sustainer giving, and recapture lapsed sustainers.
Learning Outcome #1
By attending this session participants will learn: multi-channel best practices to grow your sustainer program.
Learning Outcome #2
By attending this session participants will learn: How to start and maintain an annual auto-renewal program.
Learning Outcome #3
By attending this session participants will learn: ideas for how to use a multi-channel approach to recapture lapsed and upgrade recurring donors.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters