Don't Get Creative; Get Tactical! A Guide to Seriously Effective Direct Marketing Creative
Wednesday, August 1st, 2018
8:15 AM - 9:20 AM: Breakout 1
Think great creative is all about copy and design? Think again, and join three veteran direct
response strategists who are on a mission to show you how truly great direct marketing creative
is all about the data- and motivation-driven tactics behind them.
In this fast-paced session featuring dozens of samples and case studies, Moira, Dennis and
Nick will get candid and lay out their perspective-changing rules for multichannel direct
response creative that works, including difficult truths like: No one cares about your nonprofit.
(But a lot of people really care about making the world a better place.) ? It's the offer.
Always ? It doesn't matter if a donor doesn't read your letter; it's whether they respond to it
? "Creativity" kills direct response creative ? And much more! Get ready for some straight
talk on direct response creative and tips on how to rethink your own approach to fundraising
communications to inspire action and giving from your supporters.
Learning Outcome #1
By attending this session participants will learn: Develop more effective direct response communications that yield higher response rates and raise more money for your organization.
Learning Outcome #2
By attending this session participants will learn: Tackle direct response communication and fundraising challenges with new ideas and insights on effective donor-centric communications.
Learning Outcome #3
By attending this session participants will learn: Develop new and effective fundraising offers
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters