Making your DM Acquisition Work for YOU -- Online and Off
Wednesday, August 1st, 2018
4:00 PM - 5:15 PM: Breakout 4
You put so much time and effort into your direct mail acquisition program: testing and testing
to establish a strong control and make it better. But, now that you have a package that works,
how can you keep making it work? This presentation will share original case studies and ideas
for leveraging your DM acquisition package across channels -- online and off -- to boost your
response, decrease your costs, engage more audiences, and increase your bottom line. You'll
learn how controls can be transformed into online acquisition and lead generation experiences,
how inviting prospects to on-site experiences can boost responses, and how a gangbuster
acquisition package can ignite your DM special appeals and email programs. From growing
your prospect file to selecting your lists, from analyzing your results to determining action
items for your next effort, you'll gain insights and ideas that you can implement in your own
program to put your DM acquisition control to work for you.
Learning Outcome #1
By attending this session participants will learn: Practical guidance for leveraging core DM Acquisition offer in other channels (DM Special Appeals, EM, Web, On-site, and Social) to convert more prospects to donors and expand your reach.
Learning Outcome #2
By attending this session participants will learn: Decrease the costs of your DM efforts by coordinating multi-channel efforts and building your house prospect file.
Learning Outcome #3
By attending this session participants will learn: Evaluating your results across channels to determine what works for your organization and where to focus for future efforts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters