<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Hotel Information « Bridge Conference 2018
Behind the Curtain: Real Life Case Studies of Acquisition Challenges - and How to Beat 'Em!
Wednesday, August 1st, 2018
8:15 AM - 9:20 AM: Breakout 1
Acquiring new donors for your cause is getting harder with each passing fundraising year.
And, the Acquisition Mail Game is getting more complicated. This session will provide you
with great insight into a variety of universal challenges and opportunities, and give you the
opportunity to see how two very different organizations tackled them. You'll hear all about the
creative development and testing process ? using warm prospects from events ? list universes
and breaking into new verticals ? using measurement and KPIs to build a case for investment
? balancing your acquisition with lapsed reactivation ? and optimizing your program in an
era of increased competition. In this quick-paced, data rich session, Whitman Walker Health, a
regional organization with a changing mission and focus, and Disabled American Veterans,
a complex national organization in a competitive area, will share case studies that detail how
they approached these areas of their acquisition programs and successfully grew their donor
bases.
Learning Outcome #1
By attending this session participants will learn:
How to zero in on new packages and messaging that can help you successfully test into
a new control package for acquisition;
Learning Outcome #2
By attending this session participants will learn:
How best to utilize list optimization, models, and in house resources like event donors
and far-lapsed donors;
Learning Outcome #3
By attending this session participants will learn:
What KPIs can be used to build a case for investment in acquisition, even in a tight
budget year.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters