When it rains, does it have to pour?
Thursday, August 2nd, 2018
8:15 AM - 9:20 AM: Breakout 5
Umbrellas certainly do come in handy, as do totebags, calendars, gift wrap, notecards, and pens - but when do we say enough is enough? At what point do all these premium offers move a donor away from a philanthropic gift and into a transactional gift? Sure, premiums are good in moderation for the right organization, but buyer beware - we want donors!
In this session, you will hear from two non-profit organizations - United Spinal Association and Cystic Fibrosis Foundation - that were built from a premium based program. They both decided to make changes to their fundraising strategy, lessening their reliance on premiums to a more multi-channel, cultivation minded approach with a messaging shift - away from "giving donors something" to "engaging donors in the mission". With both success and failure along the way, this will be a rain and shine case study where umbrellas are optional!
Learning Outcome #1
By attending this session participants will learn: Learn how organizations get into a situation where people are making transactional gifts. Using United Spinal Association and Cystic Fibrosis Foundation as examples, you'll see how the programs were built using premiums and how rapid growth made them prosper.
Learning Outcome #2
By attending this session participants will learn: Review data points that led to the organizations wanting to make changes - in both cases donor value was flat and not enough new people coming into to fuel the growth model, and expenses were too high.
Learning Outcome #3
By attending this session participants will learn: Detail the strategic changes to creative/messaging, package formats, and segmentation that led the charge towards a new model built upon philanthropic, mission based giving.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters