James Blair is a doctoral student and instructor in the Marketing Area at the University of Rhode Island. He holds a MBA with concentrations in Finance and Marketing from the University of Dayton and has been published in both Applied Research in Coaching and Athletics Annual and Markets, Globalization and Development Review. Recently he was honored with the Emerald Publishing Best Poster Award at the 2016 CIBER Faculty Development in International Business Globalization Workshops as well as the Ph.D. in Business Administration Award for Outstanding Teaching by the University of Rhode Island College of Business Administration. His research focuses on consumer behavior, more specifically participative pricing and consumer decision making. He also has interests in global marketing and sport marketing.