Title: Measuring Financial Knowledge, Confidence and Action via Site Intercepts
Wednesday, November 15th, 2017
This poster session reports on the results of outcomes measures, via web based interactions, through the utilization of one web-based, financial education platform. Results report on end user financial knowledge, confidence and intended action following financial content consumption. The aforementioned financial education platform is built upon an approach grounded in adult learning theory that utilizes best practices associated with social networking and sustainable behavioral change and includes content on general financial topics, delivered using adult learning principles.