Title: Behaviorally-Informed Strategies to Build Trust within Financial Counseling Relationships.
Wednesday, November 15th, 2017
Many view financial advice and counseling as strategies to bolster financial decision-making, especially for those with low financial literacy. Even still, individuals who participate in financial counseling programs still experience a gap between information acquisition and their behavior. Our research focuses on better understanding the role trust plays in translating financial counseling into behavior. Specifically, this presentation will summarize findings from past research examining trust and financial advice, as well as present findings from new experiments the Common Cents Lab is currently running in the field with Navicore Solutions, a large, national financial counseling agency.