Doing Good and Doing Well: The Case for B Corp Certification
Friday, September 8th, 2017
9:30 AM - 10:30 AM: Concurrent Sessions V
Room: Emerald
According to the Harvard Business Review, millennials, who by 2020 will make up about half of the global workforce, are demanding work that connects to a larger purpose. At the same time, 66% of global consumers say they will pay more to support companies that are committed to making a social and environmental impact (Nielsen Global Corporate Sustainability Report).

Some companies - such as New Belgium Brewing, West Paw, Dansko, and King Arthur Flour - undergo B Corp certification to demonstrate their commitment to being transparent, treating their employees well, making their community a better place, and actively working to preserve the environment. There are currently more than 1,600 Certified B Corps in 120 industries and 42 countries around the world.

Anne-Claire Broughton will give an overview of the B Corp movement, the certification process, and reasons to consider becoming a B Corp. Then Spencer Williams of West Paw and Joe Herrick of New Belgium Brewing will share what B Corp means to their brands, and how it fits with being open book.
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