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Cheryl Sturm, Marketing Research Director, The Stelter Company
With over 30 years of global communications and marketing experience, Cheryl is responsible for the overall market positioning of the Stelter brand. With strong expertise in strategic planning, market research and results measurement, she is well suited to helping nonprofits develop and execute segmented programs designed to maximize results.

Cheryl graduated from Westmar College in LeMars, Iowa with a Bachelor of Arts in Secondary Education with an emphasis on economics. She attended the Kellogg School of Management's Marketing program for Business Executives and is also a graduate of the American Marketing Association's Advanced Market Research program taught at the University of Georgia.

She spent many years working for Young & Rubicam Advertising's Midwest office as Senior Vice President, Account Group Director, responsible for the brand building efforts of a wide range of national and international clients. While with Y&R, Sturm was selected as an Advertising Agencies of America Educational Ambassador for five years running, an honor given to only 100 senior advertising executives nationwide.

Before joining The Stelter Company in 2013, Cheryl worked for 10 years in the biotech industry, responsible for the launch of new functional ingredient products in North America as well as responsibility for opening new markets in Japan, Korea and Indonesia.
Tycely Williams, CFRE, VP of Development, YWCA of the USA