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Cathy Sterling, Vice President, Schultz & Williams
Cathy Sterling has spent 30 years in development and management of arts, education, social service and environmental organizations in the Washington, D.C. region. She brings to Schultz & Williams an extensive range of skills that includes strategic planning, governance and Board training, institutional advancement, managing during transition, and results-oriented communication. Her areas of focus include capital campaign planning and implementation, major gifts fundraising, communications, Board-building, and strategic planning.

Building on her experience, Cathy now heads S&W's Washington, D.C. office. Since joining the firm, Cathy has worked with numerous clients, counseling them on enhancing their organizations, designing new development programs, planning and launching capital campaigns, and creating successful solicitation strategies for campaign leadership and major donors. Cathy recently provided development counsel to the National Women's History Museum, oversaw the development audit for The Wilderness Society, conducted a feasibility study for the American Shakespeare Center and served as interim vice president for development for Scholarship America. Among her clients are the Heinz Center, American Alliance of Museums, The Phillips Collection, Meals On Wheels Association of America Foundation, Trust for the National Mall, and NASA Goddard Science Exploration and Education Center.
Adva Priso, Associate Vice President, Anne Lewis Strategies, LLC
Adva Priso brings more than 15 years of expertise in cutting-edge digital fundraising and member engagement to the firm's nonprofit clients, including Conservation International and the Marine Corps Scholarship Foundation. Most recently Adva led the digital program for high-value members and prospects at World Wildlife Fund, raising millions in new revenue for the organization and pioneering best practices that will be leveraged across the industry for years to come. While at WWF, she also created and launched an innovative member experience program using attitudinal surveys along with behavioral data to improve retention and conversions across all marketing and communications touch points.

Prior to WWF, Adva directed marketing and communications at nonprofits in the culture and education sectors, creating grassroots outreach and guerrilla marketing programs targeting highly niche audiences in person, in print and online. Before shifting to nonprofit work, she managed grassroots, digital and SMS marketing campaigns at a Minneapolis marketing firm for companies such as Target, Verizon Wireless and Macy's and produced an annual event for 30,000 women of color and their families.

Adva graduated from the University of Minnesota with a degree in broadcast journalism. She lives in Chevy Chase, MD, with her husband and two daughters and plays keys and saxophone in DC-area bands.
Jeff Muller, Director of Donor Communications & Stewardship, World Wildlife Fund
Jeff Muller has spent the past twelve years leading fundraising communications efforts for
environmental nonprofits of all sizes. He has spent the last four years at World Wildlife Fund
where he leads the team that produces strategic work to cultivate and steward donors at every level of giving, reinforcing WWF's vision of a world where people live in harmony with nature. From proposal development to impact reporting, campaign collateral to internal communications, acknowledgments to pledge reminders, Jeff runs a full service shop
helping advance WWF's philanthropic activities. With a background that includes work in both the government and for-profit sectors, Jeff has also led public relations, marketing, events, and media and corporate sponsorship efforts. He has been an ADRP member since 2009 and has served on the Member Relations Committee, 2012 Conference Content Committee and the Education Task Force. Elected to
the Board in January 2013, Jeff currently serves as the Chair of the Member Experience
Committee. He was a founding board member of the Chesapeake Conservation Landscaping
Council and is a past member of the Public Relations Society of America and the American
Marketing Association. In addition to ADRP, he is currently a member of the Association of
Fundraising Professionals. Jeff received a Bachelor of Arts in Literary & Cultural Studies from Carnegie Mellon University, graduating with College and University Honors.