B has been rabble-rousing with Greenpeace since 2011 where they have produced direct mail and digital fundraising efforts to deepen and broaden engagement with one-time and monthly donors.
Emily Stevenson is the Manager, Online CRM Fundraising at Environmental Defense Fund (EDF). Since joining EDF in 2012, Emily has increased the personalization of members' relationships with the organization through advanced segmentation, targeting, and behavioral-based trigger marketing to deliver the right offer, at the right time, in the right way. Originally trained as a social scientist, she seeks to apply the science of decision-making and choice architecture to nonprofit marketing and is always looking for new ideas to test. She believes that happy members are valuable members, and if you take care of the happy, the value will follow.
Prior to EDF, Emily served as Membership Director of the Alliance for Natural Health USA, where she designed and implemented the organization's first grassroots email fundraising program and launched a monthly giving program.