Bringing YOUR Organization's Print Messaging to Life: How Organizations Can Use Technology to get "Generation D" (The Digital Generation) Engaged
Thursday, August 3rd, 2017
11:15 AM - 12:30 PM: Breakout 2
A comprehensive overview of the latest technologies that can help move your prospects and donors to deeper multi-channel engagement with your organization. It will include samples and examples of AR, VR, NFC, (if you do not know what the abbreviations are? you need to attend!) and advanced printing technologies are being used by major companies and organizations to get the "reader" to go to and track the next step of the "Customer Journey". It will include discussions of best practices, potential issues, postal promotion advantages and general cost considerations. This year's Bridge Conference brochure included a number of "AR" interactions that help the attendees "Think Big and Take Action" and by the way we know who you were that tried it.
Learning Outcome #1
By attending this session participants will learn: Insight into "what is next" in helping you move your prospects and/or donors to the "Next Step" in the customer journey.
Learning Outcome #2
By attending this session participants will learn: How AR (Augmented Reality), NFC (Near Field Communications), QR Codes and other technologies are being used to bring "print to life".
Learning Outcome #3
By attending this session participants will learn: How to reach and engage today's "Digital Generation" through multiple channels.