How Journey Mapping Can Modernize Your Organization's Engagement, Communication and Fundraising
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
'Journey' has become the buzzword du jour, but what does it really mean. Haven't we always tried to put donors at the centre of our fundraising, engagements and communications?
Here's a special session where we will work in teams, use post it notes and walls to learn how to help non-profit volunteers and staff to master this key approach from the commercial world - informed by case studies.
The concept of the Donor Journey is to help charities communicate with a large pool of donors, and prospective donors / leads, using as close to an individual approach as resources allow. There is no way we can have (tens of) thousands of individual conversations with our donors each and every month to maintain loyalty to our cause.
Journey Mapping doesn't just have a profound impact on your fundraising efforts through empathy and improved engagement, but the process itself brings disparate teams together in a concerted effort to build a conversation and deepen relationships with supporters.
Learning Outcome #1
By attending this session participants will learn: Learn how to apply a powerful, proven mapping technique that it is used the world's most successful corporations.
Learning Outcome #2
By attending this session participants will learn: Apply the technique in the session to understand the hands on, 16 step process that you can apply in your nonprofit shop.
Learning Outcome #3
By attending this session participants will learn: Be given case studies and FREE resources to help make the case to do journey mapping in your shop.