<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Paid Social: Blowing Up the Basics
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
When it comes to social network advertising, Facebook and Instagram are leading the pack. But social marketing is always in flux. So it's vital that fundraisers engage strategically and dynamically. We'll explore the various Facebook targeting options and ad types, as well as tips to use your organic social insights to fuel your paid social strategy. So, whether you're new to the paid social space or you have existing campaigns, we'll show you how to maximize paid social to maximize your revenue.
Learning Outcome #1
By attending this session participants will learn:
Discover which Facebook targeting options and ad types are best suited for your different campaign objectives (acquisition, engagement, revenue)
Learning Outcome #2
By attending this session participants will learn:
Learn how organic social listening can inform your paid social strategies
Learning Outcome #3
By attending this session participants will learn:
Understand how to maximize your budget to run an efficient and effective paid social campaign
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience
Session Presentation: 123935-3-34796.pdf