Essential Google Analytics Settings for Nonprofits
Wednesday, August 2nd, 2017
10:00 AM - 4:00 PM: Pre-Conference
Google Analytics can be a game changer when it comes to understanding your audience. Nonprofits are using data to see increased conversions from your digital communication. Once you've dialed in the right data, how do you use it to see improved results across your digital marketing efforts? Whether you are a digital marketer or development director, we've got the best practices and tips that you need! Join our experts as we reveal the strategies and tactics to becoming a data-driven organization. You'll gain an understanding of Google Analytics terminology, explore configuration options for program tracking, learn best practices for common use cases, understand how data can be used to improve your direct response program.