Email Segmentation, Listening and Automation
Wednesday, August 2nd, 2017
10:00 AM - 4:00 PM: Pre-Conference
Hear how the U.S. Holocaust Museum and World Wildlife Fund have used segmentation and automation to create advanced, behavioral driven email programs. Learn how to use email to create the perfect donor journeys, how segmentation can boost your email deliverability and engagement rates, and how you can employ automated programs to drive huge revenue lift.
Learning Outcome #1
By attending this session participants will learn: Case studies show how origin and behavioral segmenting can create relevant and meaningful conversations with your supporters, which increases donor conversions and lifetime value.
Learning Outcome #2
By attending this session participants will learn: Upfront planning and setup for automation can be time consuming, but the pay-off can be big. When does it makes sense to automate email campaigns versus developing a more manual approach?
Learning Outcome #3
By attending this session participants will learn: How to identify and utilize information in your database (no matter the platform) for segmentation and personalization strategies - from basic to advanced methods.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters