Ratings, Overhead, and Impact, Oh My! --How To Make Sense of It All and Boost Your Public Image to Attract and Retain Donors
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
The nonprofit landscape has changed dramatically over the last decade. As Bob Ottenhoff, former president of Guidestar, once said, "The age of assumed virtue for charities is gone." Today, many donors no longer just support nonprofits because they "seem" worthy. Donors have expectations for the "impact" of their gift and can access resources which measure how a nonprofit does business and if it is effective. As a result, nonprofits strive to appear more attractive to donors by achieving the best "ratings" and maintaining low "overhead." This focus on their public image can often lead to a vicious "starvation cycle" for nonprofits struggling to balance resources between what they need to run their organizations and what they feel their donors expect to see in programmatic results.
Do performance ratings for nonprofits really matter? How do donors use them to guide philanthropic decisions? How can nonprofits use them to attract and retain donors? Richard Neustedter, Nonprofit Financial Specialists and Barbara O'Reilly, CFRE, Windmill Hill Consulting LLC will lead a panel discussion featuring Shannon McCracken from Charity Navigator, H. Art Taylor from Better Business Bureau, and Gabe Cohen from Guidestar that takes an in-depth look at demystifying charity validator ratings and exploring what role they play in influencing donor investment in charitable organizations.
Learning Outcome #1
By attending this session participants will learn: Learn what donors are looking for in a charity before they choose to invest in your mission.
Learning Outcome #2
By attending this session participants will learn: Understand the key elements included for ratings by Charity Navigator and the BBB WGA and how you can use best practices as tools to manage your public image through external validation by charity watchdogs.
Learning Outcome #3
By attending this session participants will learn: Discuss how to use impact and results to more effectively communicate your mission and needs to donors, providing a more complete picture of organizational requirements and success.