Identifying the Emotional and
Cultural Behavior of Fundraising
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
With the right culture, organisations can achieve growth of 200 - 500% over the middle term. Without the right culture, no fundraising strategy stands a chance of success. When Alan's team published the Great Fundraising Research in 2013, it highlighted above all the importance of leadership and culture in making an organisation 'fundraisable.' The key insight was that fundraising must not be a sub-culture, but a source of pride and inspiration across the whole organisation, including all departments, senior execs and the board. The greatest fundraisers spend only 50% of their time raising money, the rest they spend creating the right culture. This executive track session draws on the research and three years of active implementation to guide you on how to develop the best possible fundraising culture for your organisation.
Learning Outcome #1
By attending this session participants will learn: How a learning culture cuts through blame and fear of failure, and allows growth to start from a point of inspiration
Learning Outcome #2
By attending this session participants will learn: No compromise: The key decisions that leadership can and must not delegate.
Learning Outcome #3
By attending this session participants will learn: How to create a 'whole organisation fundraising' culture