What's Age Got To Do With It? Millennial Grandkids vs. Their Boomer Grandparents
Thursday, August 3rd, 2017
8:15 AM - 9:20 AM: Breakout 1
Marketers today are missing two key points about the consumers they are trying to reach - particularly when it comes to the Boomer and Millennial population: It's not only all about age and it's not all about online or direct - depending on the target you're trying to reach. It is about what he data tells around around insights from each group we can learn and apply to current and future marketing efforts.
This panel will share insights on marketing to seniors vs. marketing to millennials. They'll compare and contrast the behaviors of the senior market with millennials' marketing behaviors. The session will look to either validate or myth-bust marketers' current approaches to these two groups. One thing is for sure: Don't think you know someone because of their age.
According to recent research, online is certainly a place where we find millennials, but we actually find more Generations X'ers and baby boomers there. Millennials do not live in the channel silos created by their parents (or grandparents) when the conversation is focused on either driving customers online or driving them to stores. Or even driving them IOT devices or other peripherals!
Millennials are just like you and your parents. To effectively reach millennials, you need to pay attention to their life stage, rather than thinking you understand someone just because you know their age.
The speakers will look at proprietary research on seniors and compare it to recent research on millennials to uncover what makes these two groups alike. And how they are different.
Leave this session with a better understanding of how to engage with this group by letting data drive your segmentation, engagement and creative strategies.
Let data drive your segmentation and engagement strategy.
Learning Outcome #1
By attending this session participants will learn: Discover why your data-driven practices must look beyond age as an indicator of behavior
Learning Outcome #2
By attending this session participants will learn: Learn how you can use data to engage with Millennials and Boomers across channels
Learning Outcome #3
By attending this session participants will learn: Understand the benefits of combining online and offline data
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion