Stepping Back to Step It Up: Taking Stock of Your Organizational Brand to Supercharge Your Digital Fundraising Program
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
How does a smart digital fundraiser balance the brand voice you've developed through lots of careful research and (probably hard-won!) consensus-building -- with the insights and inspiration you've gleaned from day-in-day-out digital direct response program? And when is it worth it to break (or gently nudge) your own brand when you suspect it might generate exciting growth and results online?
In this session, you'll hear from the San Francisco Marin Food Bank who decided it was time to take stock and figure out ways that they could improve their already-successful digital fundraising branding and communications with donors.
Hear about how, inspired by the strategies and insights from a strategic plan and digital audit, they have used their online program as a testing ground for brand updates to improve their outreach to donors and prospects and improve on their key performance indicators online.
Learning Outcome #1
By attending this session participants will learn: How to use a digital audit to move your online program forward and serve your donors well.
Learning Outcome #2
By attending this session participants will learn: Leveraging strategic recommendations for internal buy-in and change management.
Learning Outcome #3
By attending this session participants will learn: Using testing, segmentation and an outside eye to push your brand voice forward.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters