Life is Never Random: How to Make the Most of Your Merge Strategy
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
Merge Strategy can determine the success or failure of an exchange list, co-op, or rental. It can also determine the success of your lapsed donor and how you message to that donor.
Join Arthritis, Merkle and Epsilon as we talk through merge strategies that may have worked ten years ago but now need to be revisited for relevancy, cost and performance.
What lists should be on Balance?
What is Balance?
Who should be given priority and when.
We will evaluate and discuss all of these topics.
Learning Outcome #1
By attending this session participants will learn: Evaluate their own merge strategy for optimum efficiencies
Learning Outcome #2
By attending this session participants will learn: How to decrease duplication in the merge
Learning Outcome #3
By attending this session participants will learn: When there is duplication, how to gain the most knowledge from those names
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion