Why a "Strategic" Acknowledgement Program Must Be Your Top Priority
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
Acknowledgments are often the least thought about part of a Direct Marketing program, yet are absolutely critical to the donor experience and a program's success.
Find out the best strategies, creative approaches and tactical details that will re-energize your acknowledgement program, delight your donors, and drive more net revenue. You'll also see several case studies of nonprofit development teams that paid more attention to their acknowledgement programs, with remarkable results.
Learning Outcome #1
By attending this session participants will learn: Find out how your acknowledgement program can generate significant revenue - think beyond breaking even. Learn how a thoughtful communications approach can nurture stronger relationships with donors and significantly impact retention. Get guidance on how to conduct an eye-opening audit of your acknowledgement program, to uncover new opportunities for improvement.
Learning Outcome #2
By attending this session participants will learn: See specific proven techniques that every acknowledgement program should incorporate. We'll provide a checklist of best practices on timing, channel, customized acknowledgements based upon appeal offer, gift level, donor loyalty and more.
Learning Outcome #3
By attending this session participants will learn: Get deeper insights into the best multi-channel approach for different donor audiences: auto-respond emails, emails, letters in the mail, handwritten thank you notes, voice broadcasts, and live calls.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters