Develop a Compelling Case for Support That Your Staff and Board are Excited to Share
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
Your organization's case for support is a fundamental document, describing your mission, vision and need for support. Most importantly, it is an invitation to prospective donors to join your organization in helping to achieve this vision, so you've got to get it right.
Regardless of whether or not you are launching a capital campaign or a specific fundraising effort, the case forms the basis for all of your donor communications and provides a valuable resource to everyone who serves as an ambassador or asker on your behalf. To ensure that you develop the right tone, effective messaging and shared buy-in, developing your case should be a collective effort - one that engages Board members, staff and leadership in the process.
Since its formation as a private nonprofit organization in 1990, the Children's Inn at NIH had been challenged by how to tell its story in a clear and compelling way that would also make the case for philanthropy. Christina Yoon, Senior Consultant at Campbell & Company will facilitate a discussion on the Inn's recent case development project with panelists who were intimately involved in this work: Chief Development and Communications Officer Fern Stone and Chief Executive Officer Jennie Lucca. Through candid and lively conversation, we will explore how the Inn developed a way to explain the multi-faceted organization to a variety of different audiences in a clear and succinct manner.
We plan to structure the discussion in three main sections and answer the following questions:
1. What were the organization's challenges prior to clarifying its case for support? What were some of the previous attempts at developing their case and why didn't they work for the Inn?
2. What was the collaborative process the Inn undertook to develop a compelling case? Who was involved? How long did it take? What was the ultimate structure of the case? How did the Inn build consensus and enthusiasm around the case?
3. How is the case being used today? What materials were created? What sort of training did the Inn provide in order to help board and staff feel empowered to deliver the case? What impact has the case had on the Inn's fundraising results?
Audience members will be encouraged to participate in the discussion by sharing their experiences and insights and to reflect on how the process that the Children's Inn used could be adapted to their situation.
Learning Outcome #1
By attending this session participants will learn: The steps to creating a case for support that clearly articulates the key case messages and builds buy-in from the board and organizational leaders
Learning Outcome #2
By attending this session participants will learn: The training required for all to be able to express the case in their own words
Learning Outcome #3
By attending this session participants will learn: The key benefits of establishing clear, consistent messaging
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters