Next Generation Numbers: Metrics and Benchmarks for Taking Your Direct Response Fundraising Into the Future
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Data is Power! And while many programs have harnessed the basic key performance indicators and datapoints that measure a program overall, this group of next generation metrics will let you dive deeper into your donor behavior, program efficiency and campaign performance. Using the twelve measures can help you identify opportunities, zero in on risks, and manage across competing priorities within your fundraising program. This session will focus on a dozen new views of your data including:
1. Low Dollar, High Value Donors
2. Annual Cost to Cultivate
3. Solicitation:Cultivation Ratio
4. Percentage of Track or Group Active
5. Tent Poles in Your Program
6. Days to Second Gift
7. Conversion of Warm Prospects
8. Multi-touchpoint Donors
9. Seasonal Giving Measures
10. "Usable Donors" in Acquisition
11. Second Gift in First 12 Months
12. Balancing Acquisition and Lapsed Recapture
This quick-paced, data rich session will detail twelve new, next gen benchmarks or metrics that attendees can use to measure and track progress within their own fundraising programs. Each of the metrics will include the definition, the formula or method, and what it illustrates or explains about a program. And, each metric will include a real-life case study with real-world information too! Attendees will be asked to "run the numbers" for their own programs, getting hands on experience in using these views to make decisions and drive donor value.
In this quick-paced, data rich session Kristin and Brandy will share case studies that detail twelve new, next gen benchmarks or metrics that attendees can use to measure and track progress within their own fundraising programs. Examples and case studies will feature organizations large and small that are staying on the analytical edge to keep their programs strong. Each of the metrics will include the definition, the formula or method, and what it illustrates or explains about a program.
Learning Outcome #1
By attending this session participants will learn: Identify and plan for trends in acquisition and retention for their own organization by using the next generation metrics to gauge efficacy of these programs, look for indicators of future value for new or reacquired donors, and balance resources across both kinds of programs.
Learning Outcome #2
By attending this session participants will learn: Use next generation metrics to develop a comprehensive view of their own fundraising communication programs including the balance message types, understanding the true donor experience, planning for changes in seasonality and episodic events, and how integrating across channels can cement donor affinity.
Learning Outcome #3
By attending this session participants will learn: Get deeper information on donor dynamics, looking beyond RFM to speed of giving, impact of strong "tent pole" campaigns, and increased donor activity and engagement throughout the year.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience