Transforming Your Organization Through High Impact Strategies
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
Since 2012, Save the Children, an international relief and development charity, has grown its total private revenue by 35% or $61 million, with 100% growth in Mass Market undesignated revenue. Janine Scolpino, Chief Mass Market Fundraising Officer, is leading an exciting organizational transformation focused on undesignated individual giving as a key strategy to drive a more balanced funding portfolio. In this case study, Janine discusses how pushing through obstacles and embracing change has been the core component for this tremendous growth in such a short time period. Leadership strategies from the most basic - to more unique and innovative approaches - allowed Save the Children to attract the right talent and foster a mindset of a high performing start-up with full accountability to all stakeholders, including colleagues, senior management, the Board of Trustees and most importantly, children all around the world.
While securing an unprecedented investment as a key driver to success, learn how Save the Children has been able to blossom into one of the industry's best examples of modern fundraising and how the formation of a Board subcommittee helped to rapidly shift the focus to Lifetime Value, Channel Diversification, and implementation of a Sustainable Donor program. Add to that a focus on impeccable data and analytics, strong agency partnerships and an innovative Digital program and you will find this session to be full of insights and ideas in which Janine shares her vision, passion, secrets, challenges, successes, and future plans for this truly unprecedented shift at Save the Children.
Learning Outcome #1
By attending this session participants will learn: How to orchestrate a systematic shift to donor-centric direct marketing and channel diversification that centers on a world-class donor experience.
Learning Outcome #2
By attending this session participants will learn: Insights on how to address organizational challenges including: staff, data infrastructure, cost value versus donor value, investment, cultivation and retention, and digital integration.
Learning Outcome #3
By attending this session participants will learn: How resource development contributed to revenue growth, specifically for Mass Market (undesignated funds).
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style