Understanding What Drives Many Corporate CSR and How That Impacts Contributions
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
Corporate giving has changed significantly over the past 20 years and varies greatly. Corporate Social Responsibility (CSR) programs play an increased role in the decision making process along with the alignment to strategic business priorities. In this session, learn about trends in the corporate giving and how the win-win in a corporate sponsorship and partnerships that address corporate goals while meeting the nonprofits fundraising objectives. Many nonprofits continue to apply old philanthropic strategies to engage corporate supporters with mixed results. Corporate priorities and business objectives and how they measure impact are different today. Learn how any nonprofit can improve their corporate giving program by understanding and embracing the changes in the marketplace.
Learning Outcome #1
By attending this session participants will learn: Sponsorships and partnerships trends - Learn the distinction between corporate sponsorship and philanthropy. What drives corporate donors to make a decision in your favor; and where and how millennials and programs like, " Skills Based Volunteerism" impact the decision making process.
Learning Outcome #2
By attending this session participants will learn: CASE studies - hear about innovative sponsorships and partnerships from large and small organizations and how both the corporate and nonprofits met their unique goals. Learn how successful nonprofits approached these partnerships and stood-out compared to the competition.
Learning Outcome #3
By attending this session participants will learn: Just because a gift is being made by a corporation does not mean the decision is being made on a purely philanthropic basis, why does this matter? Learn about what current driving factors large corporations are using to make giving decisions.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience