Harnessing the Power of Community Media to Engage, Inform, Connect, Innovate, and Enlighten Your Constituents and Donors
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
21st Century Nonprofit organizations must succeed at efficiently and cost-effectively delivering their messages within an ocean of digital and traditional media. A social media presence is a requirement; and, too often a television and/or radio presence is considered cost prohibitive for many nonprofits. There is an outstanding resource, an invaluable reasonably-to-low cost tool available to nearly all nonprofits within the US! PEG (Public, Educational and Governmental) hyper-local access television stations and hyper-local low-fi radio stations could be an ideal partner for providing both/either your nonprofit's staff, your volunteers and/or you the hands-on training or developed and distributed content that increases the reach of your overall mission or your current project.
Montgomery County's community media center, Montgomery Community Television dba Montgomery Community Media, it the #1 Public, Educational and Governmental access television station in the US, as the winner of the Alliance for Community Media's 2016 "Overall Excellence" award. MCM shall provide several ongoing examples of current successes in differing areas: 1.) Its "Destination Health" initiative: a partnership with the Montgomery County Primary Care Coalition and the Montgomery County Department of Health and Human Services to enhance the education and awareness of resources for the newly insured under the Affordable Care Act ("Obama Care"); 2.) Its "Small Business University | Small Business Networking" project: a partnership with the US Small Business Administration, several Montgomery County Chambers of Commerce 501(c)6s, and a local credit union toward improving local economic development through the topical training small business owners and entrepreneurs and providing them with 1st voice case studies and best practice examples; 3.) Its "2016 Day In the Life of Montgomery County," in which the 1.1 million Montgomery County residents submitted their videos and digital photographs to MyMCMedia.org's image gallery to generate donations to the Manna Food Bank in Gaithersburg, Maryland; 4.) Its "Josiah Henson Leadership Seminars," which is a partnership with the Montgomery County Parks Foundation and Pepco Excelon to prepare for the launch of the public phase of the Josiah Henson Park Museum and Education Center's capital campaign; and 5.) Its "An Evening with Steve and Cokie Roberts" project which very recently served as a major donor driver and awareness effort for the Montgomery County Historical Society.
Mike Wassenaar, president of the Alliance for Community Media, shall provide similar examples of partnerships with local PEG stations and hyper-local low-fi stations that have successfully enhanced or outright driven the projects of partnering nonprofits to their mutual benefit. Founded in 1979, the Alliance for Community Media is a national, non-profit membership organization committed to ensuring access to electronic media for all people. The Alliance for Community Media mission is to educate, advocate and be the leading policy resource for more than 3,000 Public, Education and Government (PEG) cable channels nationwide. The Foundation for the Alliance for Community is the philanthropic arm of the organization. For more information visit www.allcommunitymedia.org.
This session shall present innovative, trans formative partnerships that leveraged previously unexplored synergies and strengths amid the participating partners. Goals, strategies and ROI will also be discussed in a lively, engaging dialogue that will inspire you to explore your nonprofit's partnership and collaboration with a local PEG station or hyper-local lo-fi radio station to advance or increase the reach of its mission and new initiatives. There will be a strong emphasis on engaging mutually beneficial synergies and strengths to improve reach, engagement and ROI.
Learning Outcome #1
By attending this session participants will learn: By attending this session participants will learn how to partner with their local, nonprofit community media center to execute an effective low-cost to no-cost multi-platform, multimedia campaign/project that has impact and raises awareness and improves reach.
Learning Outcome #2
By attending this session participants will learn: By attending this session participants will learn how to partner with their local, nonprofit community media center to create digital or multimedia content that drives philanthropic support, increases donor awareness and simultaneously creates a new partnership whose collaborative efforts exploit mutually beneficial synergies and strengths.
Learning Outcome #3
By attending this session participants will learn: By attending this session participants will learn how to use the multimedia, digital and traditional media resources of their own local community media center (PEG station) toward improving the reach of their message and the awareness of their initiative/campaign/project.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience