Stop Mailing So Much! How Predictive Modeling Can Maximize Your Efforts
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
Stop mailing so much! Discover how organizations big and small are using predictive scoring systems to increase revenue, retention, and decrease mail quantities. Learn how organizations like Share our Strength and Children's Defense Fund are moving beyond human brain assumptions and applying science to their donor segmentation to exceed their fundraising goals.
? 3 benefits of using a score to maximize campaign efficiency
? Case studies from 2 organizations that use scores to target different types of donors
? How to test a predictive model / score on your file
? Understand how to put the scores into annual campaign plan and the cost benefit analysis
Learning Outcome #1
By attending this session participants will learn: maximize campaign efficiency through 2 case studies.
Learning Outcome #2
By attending this session participants will learn: How to test a predictive model / score on your file
Learning Outcome #3
By attending this session participants will learn: Understand how to put predictive scores into annual campaign plan and the cost benefit analysis
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters