Finding Hidden Major Donors Through Modeling
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Think about this and see if it doesn't convince you to learn more about using a major donor model to identify prospects on your donor database.
Q: What are the odds of any donor reaching major donor status?
A: About 1 in 1,500
Q: What are the odds of a donor with a net worth of $1 million becoming a major donor?
A: About 1 in 900
Q: What are the odds of a donor whose first gift is $100 or more becoming a major donor?
A: About 1 in 400
Q: What are the odds of a donor with an Analytical One's top major donor prospect score becoming a major donor?
A: About 1 in 4
Don't you want to spend your limited time and resources with the 4 donors that will prove to be the most fruitful?
During this session, attendees will learn how the San Diego Food Bank used major donor modeling to identify current donors that have a high propensity for becoming a mid or major donor. Attendees will gain insights on how major donor modeling works, how to create major donor pipelines and how to focus fundraising efforts to give you the largest return on investment. The Food Bank will share their learnings as well as results from the development and execution of a major donor predictive model.
Learning Outcome #1
By attending this session participants will learn: An understanding of major donor data modeling and why you might consider it as a tool for your fundraising program.
Learning Outcome #2
By attending this session participants will learn: Understand how to focus your fundraising team on donors that will give you the largest return on investment.
Learning Outcome #3
By attending this session participants will learn: Learn how to build a marketing and communication plan based on the donor's propensity to give a major gift.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other