Communicators are from Mars, Fundraisers are from Venus: How Branding Can Cross the Organizational Divide
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Ask 100 non-profit execs what branding is, and you'll get 100 different answers. The differences will be especially stark between how fundraisers answer this question and how communications staff answer. This lively story-based session will feature branding veterans from both a strategic communications and fundraising perspective, and offer some unified dos and don'ts for branding that makes a difference.
Learning Outcome #1
By attending this session participants will learn: What is 'Fundraising Friendly Branding' and how can communications and fundraising staff work together to project an attractive image of your organization and its work.
Learning Outcome #2
By attending this session participants will learn: What are the five branding sand traps many organizations fall into, and how you can avoid them.
Learning Outcome #3
By attending this session participants will learn: Six core principles for building a fundraising-friendly brand.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters