Create Your Playbook: Operationalizing the Art and Science of Major Gift Fundraising
Thursday, August 3rd, 2017
8:15 AM - 9:20 AM: Breakout 1
Learn how one innovative organization is taking major gift fundraising to a transformational level by creating and operationalizing a unifying Playbook. Hear their journey of embracing the art and science of collaborative relationship building in order to maximize fundraising results, using an approach designed to serve both the highest good of the organization and its donors.
Learning Outcome #1
By attending this session participants will learn: Learn how to assemble an effective cultivation team - what the roles should be and who should play them.
Learning Outcome #2
By attending this session participants will learn: Learn how to make major gift fundraising a deliberate and collaborative process that is donor-centric vs. organization-centric.
Learning Outcome #3
By attending this session participants will learn: Learn effective strategies for helping staff focus on the right prospects and the right actions at the right time.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion