The Path to a Successful New Donor Acquisition Control
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
With direct mail costs on the rise, smart fundraising managers aggressively test several different creative approaches in their search for a winning, cost-effective acquisition package to grow their donor file. For many fundraisers, this is a hit-or-miss process that is expensive, time consuming, and often yields marginal or incremental results.
Is there a way to cut down on the trial and error process and move the needle more dependably and dramatically? The answer is YES. By following tried and true best practices and expanding your number of test cells, you can discover the path to your next new acquisition control quickly and efficiently.
In this highly-visual seminar, see case studies from leading nonprofits that are addressing causes like International Relief, Environmental Protection and Animal Welfare? all of whom have tested into new acquisition controls during the past 6 to 18 months. Learn how they did it ? and leave with valuable takeaways and fresh concepts to test for your next donor acquisition campaign.
Learning Outcome #1
By attending this session participants will learn: Why outer envelope testing is so critical to your success ? and why you should test different formats, colors and designs out the starting gate when testing donor acquisition creative.
Learning Outcome #2
By attending this session participants will learn: How to beat a previously unbeatable control, such as a holiday card or survey package , by thinking both "outside" and "inside" the box.
Learning Outcome #3
By attending this session participants will learn: When and how often to test acquisition creative?plus the impact of under-testing and over-testing on your ROI and average gift analytics.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters