Hey...These Appeals Got Even the Most Seasoned Direct Marketers to React! Plus Handy Tips that Could Help Your Programs
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Three highly-seasoned creative minds (from competing agencies!) are excited to come together to share examples of what's cut through the clutter in their mailboxes and inboxes and moved them to open, clickthrough and stay engaged.
From intriguing teasers and attention-getting subject lines to persuasive storytelling and compelling calls to action, this session is designed to be fun and interactive and give you plenty to think about.
Everyone who is considering attending this session is encouraged to BYOP or BYOE (bring your own package or email) ? or send it to us in advance ? and we'll provide you with on-the-fly positive feedback, as well as alternate ideas, approaches and notions to consider. Our goal: to get/keep your creative juices flowing and help you to continue to take your future efforts to new heights.
Learning Outcome #1
By attending this session participants will learn: How to think creatively and try new things so their direct mail envelope treatments and teasers, and their email subject lines stand out in the crowd.
Learning Outcome #2
By attending this session participants will learn: The value of donor-centricity and emotional storytelling in motivating prospects and donors to take the action you want them to take.
Learning Outcome #3
By attending this session participants will learn: How critical it is to ensure that clear, compelling calls-to-action lead constituents to the conclusion you want them to make.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience