Capturing the Hearts and Minds of Hispanic Donors
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
The Hispanic market represents perhaps the most generous, untapped audience for many nonprofits, especially those with child-focused offers. Operation Smile and Mercy Ships recognize the importance of acquiring and cultivating Hispanic donors. You'll learn some of their key strategies and see multimedia creative, including DRTV, direct mail, and digital ads. Explore a variety of approaches, as each of these organizations is building a different mix of loyal monthly sustainers as well as regular single-gift donors.
Learning Outcome #1
By attending this session participants will learn: What resonates most with Hispanic donors,
Learning Outcome #2
By attending this session participants will learn: Which offers, creative and media mix are most likely to succeed,
Learning Outcome #3
By attending this session participants will learn: And why engaging with this fast-growing audience could benefit your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters